One of the things that is good about Hawaii is that there are no ugly billboards up. I always am kinda surprised when I am back in the mainland as I do not see how people put up with these ugly things. Well the Nielsen Media Research is not only having it’s volunteers track what the watch on Tv but they are giving them GPS’s that track where they drive. I am not so sure how scientific it is to track billboard exposures through driving habits. But hey there the experts. [Business 2.0]
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I fully agree. It seems such a big price to pay, to clutter up the landscape “just to have another channel for advertisements.”
I came to the U.S. from Germany, where large billboards are rare. Could never understand why in a country where “wide open spaces” are one of your most beautiful assets, people put up those ugly things. And put up with them.