Comments on: Podcasting Advertising – Smart Choice in Crappy Economy

By: GeekNews

GeekNews — Wed, 29 Oct 2008 19:59:12 +0000

Reaching the consumer is the easy part all of these podcast already have pre-built audiences and can tell a client within 2-3% how many people the ad is going to reach.

So I do not agree with the second comment in that it has the same problem. In fact it is the complete opposite.

Todd…

By: Alec R. Hosterman

Alec R. Hosterman — Wed, 29 Oct 2008 19:44:56 +0000

Podcast advertising can be a new, inexpensive route to go however it seems to have the same problem as other forms of advertising – getting it out to the people so they can see/hear it in the first place.

By: Gil Gerretsen

Gil Gerretsen — Wed, 29 Oct 2008 19:43:34 +0000

One things I am exploring is the creation of a LOCAl business news orientation that newspapers cannot get to fast enough anymore … and TV / Radio do not have enough air time to cover. Imagine what would happen if every community had a podcaster / blogger /Twitterer reporting on business news in the area. can you imagine the audience? Would old-line advertisers be standing in the new line?

By: Jamie Davis, the Podmedic

Jamie Davis, the Podmedic — Wed, 29 Oct 2008 12:50:18 +0000

This matches with what I hear from advertisers new to the podcasting ad space. They are surprised by the bang for your buck and the return metrics. This may ruin big media advertising if they can provide similar as metrics in the future.