The concept is simple, your sign up for an account over at BlingNation.com and get your Bling tag you put on your cell phone. Then anytime you are at a merchant that takes Bling Payments you simply tap your Bling Tag on the payment interface and your account is automatically billed cool for consumers. What is even better is that merchants can set up reward programs to offer discounts to frequent customers.
Bling also integrates with Twitter and Facebook so your friends know what merchants you have visited and paid for products with your bling tag. Several companies have tried this in the past and what makes Bling different is that they tie in discounts and the social aspect. According to the company representative the number of vendors adopting the optional bling payment system is going well.
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