Criticism and mockery of Google’s newly announced Project Glass – the Internet giant’s recent foray into tech in the form of augmented reality eye glasses – flourished almost as soon as the announcement was made.
At this point, taking shots at Google and anything they do is sport, so the eruption of criticism over Project Glass has made getting a quality analysis of this new future-product a bit daunting. However, PCWorld has put together a fairly level-headed piece on the pros and cons of Google’s “hybrid glasses that act as a miniaturized smartphone wired with hands-free access to a micro display, cameras, microphone, Web browser, and speech recognition” – minus the hysteria and outrage I’ve been seeing across the Web over the past couple of days.
Fodder on these new augmented reality glasses has mainly been aimed at the video Google released to show the new glasses in action:
It’s hard to admit that doesn’t look pretty neat. However, the industry as a whole has pegged Google as a tech-company-turned-advertising-company because of their knack for gathering data and putting ads in front of every user at every possible opportunity. With that in mind, here is probably a more realistic look at what Project Glass will end up looking like:
I mean – c’mon. It’s Google. It would be weird to NOT see ads.
Agreed. I understand brand loyalty, but it’s getting hard to find useful analysis and quality critiques anymore. Google suffer from cockiness at times, but what tech giant doesn’t. Either way, it doesn’t warrant the automatic hatred at every announcement. Personally, I like to spread my brand loyalty around to all the tech giants.
I find it rather sad to see how the web is evolving into a petty amalgamation of fan boys and haters for the various companies with a large presence on the internet or technology field.
I for one, hope that Google’s foray into the VR world is a success but they will have to show me more than what has been offered so far.