By now you are almost certainly familiar with Red. If not, it is a professional-grade camera manufacturer that produces what is widely considered THE camera to us when shooting movies these days. The Red cameras (60 of them) were used to shoot Peter Jackson’s epic The Hobbit in 4k — now known as Ultra HD.
The company, started by the founder of Oakley, is now looking to take on the other side of all of this — getting those high-res videos into people’s home and theaters. To that end, the company unveiled the Red-Ray player, which is a 4k playback device. Don’t get confused with Blu-Ray because this does not play discs — the data for something like The Hobbit simply could not fit on one. The device retails for $1450.00.