I am very proud of what my team at RawVoice, and what we have accomplished. Our world class podcast statistic service after 8 years tracking podcast stats for 10′s of thousands of shows and networks is introducing a program that certifies our customers podcast statistics.
Excerpt from the press release:
“At RawVoice, we know that podcast statistical validation is critical when a network / podcast has to corroborate audience size, demographics and how the media was consumed,” said Todd Cochrane, RawVoice founder and CEO. “Our years of experience in collecting and processing statistics for tens of thousands of podcast and networks puts RawVoice at forefront of analytics critical to our customers. Our certified service is the gold standard for media buyers, networks and podcasters.”
RawVoice Certified Stats gives content creators and media buyers detailed network delivery statistics, analytics, audience demographics and it tracks exactly how the media is engaged, providing near real-time reporting capability, all certified by RawVoice.
A variety of algorithms are used by RawVoice Statistics to filter out data that would otherwise inflate the media statistics. RawVoice provides podcast analytic / statistic services to 16,000 plus independent podcasters and networks, Cochrane said, including major television and online networks and universities.