If you don't think Apple is serious about enabling 30 million people to listen to Podcast then you better have your head examined. Obviously Microsoft needs to get the lead out of the rear ends and move quickly. How many new listeners are we going to add overnight to this and other TechPodcasts.com shows is unsure but I can guarantee we all are calling our hosting providers and asking them if they are ready. This is going to scale faster than some are going to be able to build. [MAKE Magazine]