If you are humble, work hard, and sign advertisers that your audience can trust to include not selling out to the highest bidder their can be a win win situation. But if Bloggers and Podcasters get greedy, and try to sell their audiences a bill of goods the party will be over.

After reading the eWeek article weblogs, and podcasts should be able to negotiate a premium on their advertising deals. The demographics support it. One thing I like about premium advertising is that you don't have to carry as many advertisers to cover cost unless your greedy. [eWeek]