There is a catch to that question. What if you paid that $17.00 and then several days later received the DVD of the movie you just watched. Personally I don't think the model will work and here is why. Usually the only DVD's I buy is if I have already watched a movie and thought it so good that I wanted to add it to my movie collection. I do not go out and buy a DVD off the shelf without having seen the movie already.

But I may be persuaded to buy the DVD if the price was much lower, having a family living in Hawaii, and dealing with $3.55 a gallon gasoline we have to smart in our expenditures. So when I buy a DVD I usually end up digging around in the Walmart clearance crate for DVD's that have been marked down to $5.00 lets be realistic if people stopped buying DVD's at these ridiculous prices we could force the industry to lower the price and guess what more of us would buy DVD's. [www.videobusiness.com]