One of my co-workers excitedly played a clip for me the other day from Howard Stern, I don't have the exact quote but he basically said that the only medium terrestrial radio should fear is podcasting, it is obvious that Howard understand the power of Podcasting, after all he of all people has had to deal with the FCC restrictions.

With Howard controlling the programing on 2 channels at Sirius 24 hours a day would it not be awesome if Howard Stern the man that has grew to despise terrestrial radio went forward and embraced podcasting in such a way that he incorporated some podcasting shows into his channel offerings.

With Adam Curry essentially controlling the podcast content that is aired on Sirius, he has a monopoly on that channel offerings, so if Howard Stern would drink some more podcast Koolaid maybe some shows could be featured that don't have to sign their life and their shows away to Podshow.

So my challenge to Howard Stern is go out and feature some of these podcasters that you think are going to disrupt terrestrial radio and let them be featured on one of your two channels.