This weekend a long time supporter of this site and podcaster Shel Holtz sent me a invitation to look at the beta of Click.TV and while not being a video caster myself, I can see where the technology they have employed here is going to be really cool for bloggers that want to provide a link to a segment of content. Shel said in his note to me the following.

There are two dimensions to Click.TV. First, it puts an end to the pause/play nature of video. Producers create comments in the video that function like bookmarks so viewers can hop around a video as they wish. Second, on sites that integrate Click.TV code into their web pages, viewers can add their own comments, making online video a community experience.

After looking at the beta I can say it's pretty cool and I look forward to there roll out. The question I need to ask is if they will license the technology to a third party? Here is a demo of the site in action [www.click.tv/videoblogs_demo.php]