Well the folks at Walmart are going to play hard ball. Personally I hate Wal-Mart as they have been responsible for more economic devastation to small towns in America than any other retailer. Here is what they are up to now.

"Wal-Mart has told some of Hollywood's biggest players it will retaliate against them for selling movies on Apple's iTunes."

This smells to me of Anti-Competition and if I were a Movie executive it would feel like someone was trying to Blackmail me. However you define it Wal-Mart is pissed that Apple is selling DVD titles cheaper than they are and they are going to do everything in their power to stop it.

My advice to the studios tell Wal-Mart to shove of and ink deals with every online vendor their is. [NYPost]