This is part of the Project Red product roll outs today

"Project (RED) - an initiative began by Bono and Bobby Shriver to raise money and awareness for The Global Fund to fight AIDS and other diseases in Africa. Motorola and Sprint will both contribute directly to the fund for every phone purchased. Expected in early November, the Sprint RED MOTORAZR will be EV-DO-enabled and have access to content such as Sprint TV, NFL Mobile, Sprint Music Store, Sprint Movies and Power View. We can send images if you are interested. Customers are able to pre-register to be contacted about the device when available by visiting www.sprint.com/RED."

Apple had their own Red iPod roll out today as well as reported last night on the Podcast. See the full press briefing from Sprint and Motorola