MySpace has been planning to replicate Facebook’s ad strategy, allowing advertisers to specify some of the facets of their intended market.  MySpace then uses the demographic, location and interests information it has on its users to target which users would benefit from the ads

According to the LA Times, they also plan to open this up to casual users as well.  If you have a small Ebay business, or have some other goods for sale, MySpace will allow you access to their ‘hyper-targeting’ system to advertise to a selection of users specified by a group of categories.  The payment is calculated by click-throughs so this will probably not be an alternative for single item sellers.

Other methods offer either a set fee for a period of advertising, or pay on sale terms.  This style is much more attractive for the user wishing to sell his fridge or car.  For the home business runner that sells multiples of a small number of items, this may be a viable alternative.  It will probably depend on how well the selection criteria match.  I have not seen any details of the pricing yet, this will determine how successful this strategy is.