Today Yahoo! announced they have purchased Tumblr for $1.1 billion. Of course, Yahoo’s track record for buying companies seems to be that of a kid with ADHD at Christmas time – by February they want new toys. Will this be a great deal for Yahoo! or will we they just push aside for another acquisition down the road.
Yahoo! Acquires Tumblr
Tumblr, a microblogging and social networking platform that was founded by David Karp in 2007 was purchased by Yahoo! for $1.1 billion dollars. Tumblr brings in 175 employees and 108.5 million blogs that reach 44 million people. This inlcudes the thousands of blogs that were imported from Posterous a few months back.
The Exodus from Tumblr to WordPress May Show No Faith in Yahoo! Tumblr
According to Matt Mullenweg’s blog today, imports have spiked to WordPress after the news of Yahoo! purchase. “Normally we import 400-600 posts and hour from Tumblr, last hour is was over 72,000.”
Marissa Meyer replied with a “We won’t screw this up” answer. She posted on her own Tumblr (the one with a very annoying gif saying “NOW PANIC and FREAK OUT” followed by “Keep Calm and Carry On”. You can see the annoying gif here.
“We promise not to screw it up.” says Mayer. “Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.”




Sony’s Vaio range of computers will continue to be updated with more entertainment feature and new designs that fit with consumers’ needs and increasing mobility. At CES, Sony will be demonstrating new technologies and prototypes for a range of technologies including glasses-free 3D.
On the imaging front, no less than 13 new Handycam camcorders are being unveiled. A new image stabilisation system called Balanced Optical Steady Shot has been developed that controls the complete optical path from lens to sensor as a single floating unit. This reduces handshake blur by up to 13 times compared to the previous models. There’s a new camcorder model with a built-in video projector that has improved brightness and enhanced audio. The trusty Bloggie range now has a “Live” model which will live stream HD video over a Wi-Fi connection and there’s an
Finally, it wouldn’t be CES if Sony didn’t announce a Walkman or two. The new Z series of MP3 players comes with an application interface and connectivity to both Sony’s Music Unlimited and the
WordPress has been around a long time and is quite a powerful web publishing platform available to virtually everyone at no cost.

In the world of blogging, podcasting and social networking, much has been said about the so-called “long tail.” The concept of the “long tail” revolves around the idea that available content living on the Internet gets a lot of extra audience over a long period of time, as opposed to traditional print and broadcast content which has a much more limited lifespan.
For some time we’ve been hearing about the virtues of cloud-based computing.
If you look back over the past few years, almost every major story, particularly scandal stories, originated first on blogs. In many cases the mainstream media were dragged kicking and screaming into reporting stories. The clearly forged National Guard documents that ultimately ended up forcing CBS to fire evening news anchor Dan Rather comes to mind from a few years ago. Bloggers quickly picked up on the fact that the supposed National Guard documents had been typed up in the default template for Microsoft Word and then ran through a fax and/or copy machine a number of times to make the documents look dirty and/or old. The trouble was, Microsoft Word didn’t exist in 1973. If it weren’t for bloggers, this story would have likely never come to public light, and what is clearly a forgery and a made-up story would have passed into the public mind as the truth.









