The hand writing has been on the wall for a long time now. People are getting a lot of the content they consume on a daily basis from Bloggers, Podcasters and Video Casters. I think my daily consumption is about 90% from the preceding categories.

One thing I am learning though is that at least on the podcasting side most shows have a small audience of 1000 to 5000 regular listeners. When shows break over the 5000 listener range they really seem to grow pretty rapidly. I am finding a lot of great content these days that is just not getting above the noise level. Content that in many instances is superior to established shows.

The VC’s that are interested in Bloggers, Podcasters are going to have to realize that there is a powerful demographic in all of those micro-audiences, some advertisers have figured it out already and the company that can align those micro-audiences with the sponsors will not need and venture funding. [business2.blogs.com]