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Location, Location, Location

Posted by tomwiles at 1:06 AM on July 22, 2010

A few days ago I posted an article here entitled “Waxing Nostalgic” in which I reminisced about the original three Podcast & New Media Expos held at Ontario, California and how special they were.

Upon further examination, it’s suddenly become obvious to me what set these three conferences apart and what made them such a success from a social standpoint.

The thing that made the three Ontario podcast conferences unique was the fact that perfect strangers felt very comfortable striking up spontaneous conversations with each other. As a result of this comfort level, something rather remarkable happened. People talked a lot (these were podcasters, remember) and in many instances formed lasting friendships.

When the podcast conference was moved to Las Vegas, an entirely different mindset took over. In Las Vegas, strangers simply don’t feel comfortable approaching each other and striking up spontaneous conversations, even if they see that the other person is wearing a conference badge. The open, spontaneous conversation mindset generated at the Ontario Convention Center was perceived as perfectly normal in Ontario. However, being open and starting spontaneous conversations in Las Vegas would be perceived as weird and so therefore isn’t done.

This is a simple principle, yet it can have a profound effect on whether or not a given conference will be perceived as successful. I could see how conference planners could get caught up with other ideas surrounding where to hold a conference, but forget that the mindset generated in particular places is going to potentially produce very different behavior from the same people, which may or may not be detrimental. If the wrong behavior is produced by an incompatible mindset, it can spell disaster.

I believe the mindset generated by location also extends to and in part explains the old business axiom, “location, location, location” as being important to the success of a business.

Generate the right mindset in part with geography and surroundings to get people in a buying mood for particular types of products and services, and your business has a chance at being successful. Ignore this all-important mindset generation aspect of specific locations at your business’ peril.

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Posted in business, economy, geek, Geek Culture, geeks, Information, internet, Media, office, podcasting, Podcasts

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Waxing Nostalgic

Posted by tomwiles at 10:45 PM on July 17, 2010

The year was 2005. The month was November. The setting was the Ontario Convention Center in Ontario, California. The event was the first podcast media expo. The phenomenon of podcasting, brought to life by Adam Curry and Dave Winer, was a bit over a year old. At least a couple of thousand podcasters as well as many podcast listeners showed up from around the world to meet each other face to face for the fist time.

Looking back in my own mind and the minds of many others who attended, it was as if there was a special magic that happened at Ontario. This first event brought a bunch of strangers together, yet it had the happy feel of a family reunion. Soon enough it would be over and time for us all to go our separate ways.

The Ontario Convention Center turned out to work especially well for in-person social networking for people who were heavily involved in this brand new form of social media. It was very easy to identify other attendees because of the convention badges. Most people were staying in the nearby hotels, particularly at the Marriot across the street from the Ontario Convention Center. People ended up milling back and forth between the convention center and the Marriot. Many people ended up meeting each other and striking up conversations at random as they accidentally met each other while walking around or just hanging out.

I was always up front about the reason I attended these podcast expos. I was there to meet people and hang out with podcaster friends. I did not sign up for or pay money to attend any of the expo’s sessions. I was there to socialize. I don’t believe I was the only podcaster who thought this way. From a social standpoint, the podcast expos held in Ontario were a tremendous success. Sadly, from an expo-promoting business standpoint, perhaps they weren’t so successful.

There would be a total of three of these expos held at the Ontario Convention Center before the gathering was moved to the Las Vegas Convention Center in Las Vegas, Nevada starting in 2008. The 2008 expo ended up being sort of lost in the middle of a mega-building probably most well known for housing the annual (and gargantuan) Consumer Electronics Show every January.

With literally thousands of Las Vegas tourists, combined with other conventions going on at the same time, meeting and socializing with the reduced number of podcasters that did make the effort to show up in Las Vegas in 2008 and later in 2009 became difficult. Gone were the happy accidental meetings. Pretty much gone was the accidental social networking aspect that had happened every year at the convention center in Ontario.

Those three magical expos at the Ontario Convention Center will never be repeated. Many of those early podcasters have moved on to other interests, as well as many of the early podcast listeners that also made a point of showing up. The social aspect of podcasting has seemed to wane a bit as larger commercial and educational organizations expanded into the space.

Podcasting is alive and well in 2010, and is taking its place in this new and continually evolving world of Internet-distributed digital media production and distribution. There are more podcasts available for download than ever before. Priorities change, and people move on.

Those first three podcast expos at Ontario, California were exceptional social networking events where many exceptional friendships were formed.

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Posted in adam curry, geek, Geek Culture, geeks, internet, New Media, Opinion, podcast expo, podcasting, Podcasts, Social Media

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History Is About To Repeat

Posted by tomwiles at 12:18 AM on July 15, 2010

I remember it well. Back around October of 2004, I first heard the word “podcast” used on The David Lawrence Show via my XM Satellite Radio. It sounded interesting, and I wrote it down on my driver logbook cover with the idea of looking it up later. I heard David mention it again once or twice over the next few weeks. Finally, in early December of 2004 I finally got around to looking it up. I found Adam Curry’s podcast, realized what it was, and knew that I felt compelled to not only listen to podcasts but get involved as a podcaster myself. This was exactly what I’d been looking for for many years – a wide variety of content that I could choose, download, and control the playback/consumption of on MY terms.

Podcasting took previously-existing elements and applied them with a new twist. MP3 files had already existed for a number of years. Virtually every computer already came with a sound card and had the basic ability to both play back and record audio. Portable MP3 players had been around for a while. Apart from Adam Curry’s and Dave Winer’s contribution of the podcasting concept and making it work, the one key element that suddenly made podcasting viable and actually inevitable was the fact that Internet bandwidth got good enough to make it practical.

Practical is an important key.

We have now passed another important milestone in terms of mobile bandwidth. Mobile bandwidth, while not yet perfect, has improved dramatically in both terms of data delivery and coverage. About three or more years ago I had experimented with streaming audio via my smartphone while driving my truck, and quickly determined that it wasn’t viable. I couldn’t listen long at all before I would lose the stream. No problem, I had plenty of podcasts to listen to.

I’ve been hearing a lot of people talk about Pandora.Com lately, so last week I finally tried the Pandora Android app out on my new Sprint HTC Evo. To my surprise, it worked amazingly well – even in Arizona and the western third of New Mexico along Interstate 40 where Sprint still has 1XRT service. The streaming music sounded great, and the few times it did briefly drop out in a couple of mountainous areas, it automatically reconnected and reestablished the playback stream.

(By the way, a side note – I was surprised to learn that Verizon has NO data card coverage around the Kingman, Arizona area – my Verizon aircard would NOT connect in the Kingman area.)

Streaming radio via the Internet in a moving vehicle is now practical. Smartphones have also reached critical mass to the point where they are really beginning to move into the mainstream. Even though streaming Internet audio has been around for quite a few years at this point, I believe the automotive market for streaming audio is about to open up in a massive way.

Up until this point most people have felt that streaming Internet radio had plateaued or was only going to grow slowly. I believe that improved cell networks along with smartphone proliferation will create a new market for streaming audio services. The automobile has been the traditional stronghold of terrestrial and now satellite radio services. An old kid that’s been around a while suddenly has a big and growing shot at a new lease-on life.

I believe opportunities exist for streaming Internet radio stations that deliver highly specialized content. For us geeks, imagine a 24/7 tech-centric streaming station. The sky really is the limit. The cost of running a streaming station can be very low, so therefore it becomes possible and practical to narrowcast to relatively small audiences.

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Posted in Android, application, Droid, ev-do, evdo, geek, Geek Culture, geeks, HTC, internet, Media, MP3, Music, New Media, podcasting, Podcasts, podshow, Social Media, sprint, tech, tech podcast, Technology, Transportation, verizon

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OTT And Paid Content

Posted by tomwiles at 11:41 AM on July 9, 2010

OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can either be live streaming video, on-demand streaming video, or in the form of a pre-recorded on-demand podcast.

There are many aspects of over-the-top TV that have yet to be shaken out. Specifically, here in the early stages there are some still-murky areas when it comes to details of how advertising is going to work.

Things that we know about how OTT works successfully so far:

People are willing to pay for bundled on-demand professionally created OTT content in the form of Netflix on-demand streaming of movies, TV shows, and other content. The bundled Netflix price for all-you-can-eat on-demand streaming OTT offers the consumer a real value. In most cases, a great deal of marketing money and effort has been spent promoting the majority of individual movies and other content that are available on Netflix, so the consumer has a fairly high degree of familiarity with much of the on-demand streaming content they offer. These are essentially repurposed movies that are already on the shelf.

People are willing to watch on-demand streaming OTT of professionally-created content with embedded ads as demonstrated by the ongoing success of Hulu.Com. The consumer is likely already familiar with a portion of the content, but Hulu also allows the consumer to discover and explore previously unknown TV show content in an on-demand stream with embedded ads. These are essentially repurposed TV shows, some movies, and other content.

Live streaming OTT of live content is still catching on. The most successful live OTT content as typified by what Leo Laporte and company are generating still offers an on-demand podcast version that can be downloaded later. Currently, on-demand, after-the-fact podcast versions of live OTT generated content end up with many more downloads than people watching via live streams. Both live streaming OTT and the on-demand podcast versions can contain ads. For the ads to be effective in this format, they need to be relevant to the audience’s needs and desires. The old “shotgun” advertising approach does not work in this format. This specific type of content is closely associated with word-of-mouth promotion.

There are a few questions that remain to be answered. Will consumers pay for on-demand streaming of TV drama-type content they are unfamiliar with — in other words, will consumers pay to watch an on-demand stream of a new TV show drama, documentary or reality show? Using myself as a gage, I wouldn’t pay for individual on-demand episodes of a TV show or movie I wasn’t fairly familiar with. Promotion and word-of-mouth still has to take place.

If consumers will pay-per-view for an unfamiliar on-demand TV show, can the content still contain ads? I think the answer to this depends on the content and its perceived value – i.e., how well it is promoted, and the resulting perceived value that is generated in the potential consumer.

Once “Lost” was a hit TV show, would the fanatic fans have paid for on-demand streams of new episodes? Probably they would have, if they could have gotten them, say a week or so in advance of the actual broadcasts. “Lost” fans would have also put up with ads in the advance on-demand stream. They might have grumbled about it, but if that were the only way it was available in advance, many of them would have opened-up their wallets and paid the price monetarily and with their attention to the embedded ads in order to satisfy their “Lost” habit. Clearly, the producers of “Lost” – ahem – “lost out” on a time-sensitive revenue stream opportunity.

Bottom line, I believe it all revolves around the content and the real and perceived values that the content delivers.

I liked last season’s remake of the old “V” television series. If I could be assured the production values remained just as high, I might pay to subscribe in some manner. If the “V” series is picked up again by ABC next season, I would also pay to subscribe if I could get episodes via on-demand streaming before they were broadcast.

In the meantime, we are still dealing with the death-throws of the old broadcast model with its old appointment based viewing schedule combined with the old shotgun advertising approach. ABC broadcast TV affiliates would have had a cow if “Lost” episodes had been made available as a paid on-demand OTT stream before the episodes were actually broadcast via the network.

The final destination of OTT and when it ends up at that destination depends on what is right for the time. Both delivery infrastructure capabilities and consumer demand will make that determination.

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Posted in Commerce, content, internet, marketing, Media, New Media, OTT, paywall, podcasting, Podcasts, RSS, Set Top Box, Syndication, TV, video, videocast

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Choosing Influences

Posted by tomwiles at 8:39 PM on July 2, 2010

So now that I’ve cut the cord with Dish Network, I’ve started digging deeper into the instant streaming material available on Netflix. It seems that most of the programs I would have watched on Discovery, TLC or History – the three channels I watched 99% of the time — are available as season DVD sets streaming via Netflix.

There are also plenty of season DVD’s of television programs available for streaming that I don’t have any interest in. Now that I’ve cut my Dish Network subscription, I realize that I was paying dearly for their presence even though I had no interest in watching them.

The bottom line is that I can only watch one show at a time. Having 200 plus channels available simultaneously seemed exciting, but the reality is that at least 97% of whatever was on at any given point didn’t appeal to me in any way. It’s crap looking to influence whoever it can reach out and grab.

With audio podcast listening, it allows me to choose my own influences. The IPTV revolution brings that powerful ability to choose my influences to television.

This revelation shouldn’t surprise me, because I’ve been here before. Back in late 2004 when I discovered podcasting, it was exactly what I’d been looking for. I was suddenly able to pick and choose audio content and consume it on my own terms. I could listen to exactly what I wanted, when I wanted to listen to it. Suddenly, instead of being at the mercy of having to listen to what was mostly crap programming on radio stations I happened to be driving by, I was able to turn that huge amount of listening time I had while driving into a tremendous benefit.

Broadcast television has been traditionally viewed as mindless entertainment. Like audio programming, television programming can easily be used in the same beneficial ways. Now that I’m forced to choose what to watch, I realize that what I choose to spend time watching will be much more personally beneficial.

Broadcast television is potentially detrimental and there’s no question in my mind that much of it is hypnotic. If a TV screen is present and turned on most people can’t help but periodically stare at it, even if the sound is turned down.

It has only been a bit over 24 hours since I cancelled my Dish Network subscription, and I’m already over the emotional separation. Who needs all of those less-than-useless channels?

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Posted in internet, Media, podcasting, TV, video, videocast

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Do Paywalls Ever Make Sense?

Posted by tomwiles at 10:09 PM on June 27, 2010

PaywallThere was a recent article at Arstechnica.Com describing how The Times in the U.K. ended up cutting its web traffic in half by simply requiring registration so that viewers could read their articles. Prior to this, the articles on the site were freely available. The registration requirement is in anticipation of their future paywall plans.

I have to admit that I’m one of the people who left their site more than once when I clicked on a link and was presented with the registration requirement. I’ve done the same thing on other newspaper sites as well. Will people pay for online news?

At its essence, news is often glorified gossip.

There are plenty of successful paywall sites. Here are three sites that incorporate paywalls that I personally find worthwhile enough subscribe to: Netflix.Com,  Rushlimbaugh.Com and FHU.Com.

Netflix began life as a DVD rental service and most recently added a very popular streaming service as value-added subscriber benefit behind a paywall. The Netflix streaming service helped convince me to sign up and become a customer, as well as the availability of Blu-Ray discs. If Netflix had DVD’s only, I wouldn’t be a subscriber. Streaming and Blu-Ray make me willing to open my wallet.

Rushlimbaugh.Com puts the site’s massive and growing archive behind a paywall that includes access to the Rush Limbaugh podcast version of his radio show where they perform the courtesy of cutting out all of the network ads. Being able to receive the ad-free podcast of the daily Rush Limbaugh radio program is why I subscribe. I rarely sign into the site and go behind the paywall. I want the ad-free daily podcast, so I pay, even though I could get the program for free by listening on the radio.

FHU.Com also puts a massive and growing archive of radio programs, books and video behind a paywall. I want access to this material, and since it’s a charitable organization, I am willing to donate to gain access behind the paywall and support them.

I don’t envision myself ever paying for access to a newspaper website. I have never subscribed to a printed newspaper. I used to subscribe to a number of printed computer, stereo and photography magazines, but somehow that lost its appeal a number of years ago and I let the subscriptions run out.

For a paywall site to be successful, it must have something behind that wall that people want access to. They must offer something of value that revolves around the essence of what they do best.

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Posted in business, Commerce, content, New Media, paywall, podcasting, video

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BlogWorld and New Media Expo Info

Posted by geeknews at 6:29 PM on October 11, 2009

On Tuesday night I fly out to Blog World and New Media Expo. This is one of my most looked forward to trips of the year. It’s more a family reunion than anything. My team from RawVoice is joining me and we have a booth as always.  So while it will be part business it is going to be part play as well.  I have put together a little informational video on what is happening next week in Vegas.

If your going to BlogWorld be sure to come to my two conference sessions.

  • Saturday 11:45 How to prep your show to make it Advertiser Friendly
    Todd Cochrane: In this session you will learn exactly how to make your show and website meet the criteria advertisers are looking for. With four years of experience in podcast advertising, Todd will share with you details you will need to take your show from hobby to a revenue generator. Learn the advertising terms, pricing criteria and sensible expectations of what your show is capable of making in revenue.
  • Saturday 4:15 Promoting Podcasts through the Directories
    Rob Greenlee, Todd Cochrane, Gary Weland will talk about getting your podcast promoted through sites such as Zune MarketPlace, PodcastPickle, Blubrry.com and others. We will talk about tips and tricks that will make sure your directory listing is effective.

For more info on what we have cooking check out the full details on the Blubrry Blog

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Posted in podcasting

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A new Podcast Portal!

Posted by geeknews at 2:55 AM on September 30, 2009

rss_feedOver the past several months my team at RawVoice has been working with a thought leader in the Travel New Media space.  Yesterday we launched a new vertical podcast portal called the Travel Cast Network.

What my team learned very early on, is that there is significant value in vertical new media sites, so long as you have a category leader to run it. So when you get a chance head over to TravelCastNetwork.com and check out what Chris Christensen host of the world famous Amateur Travel Podcast has in store for you.

What you will find is the very best travel information. In the coming weeks as Chris ramps up content on the site I think you will find the best travel podcasts.

Our team is seeking more thought leaders in the podcasting space, to partner with and launch more vertical websites. We have the technology and know how to get your site profitable in a very short period of time.

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Posted in podcasting

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BlogWorld and New Media Expo Speaker!

Posted by geeknews at 9:37 PM on September 25, 2009

BlogWorld09_150px_SpeakerIn just a few weeks the Blogger and Podcaster event of the year gets underway in Las Vegas Nevada. BlogWorld and New Media Expo is now a combined event where Bloggers and Podcasters get to hang out together in a single event.

Not only will I be speaking but my company RawVoice will be exhibiting, we have some great swag to give away that we predict will be the coolest show swag at the event.

I will be speaking on Saturday at 11:30 on the topic “How to prep your show to make it Advertiser Friendly”.  This is a session you will not want to miss, bring your pens because five years of experience in the podcast advertising space allows me to bring real experience and not just theory to the table.

Sadly we will miss talking with the folks from Podtrac and Wizzard Media who are competitors of ours in the space, but have opted to not exhibit this year for unknown reasons.

Make sure you stop by our booth Friday as we will be handing out tickets to a special event we are having Friday evening as well.

We are well prepared to talk to bloggers about the benefits of podcasting and they should stop by and have a chat with us as we have some cool ideas to share. You will want to get one of our custom-made T-Shirts as well that we feel will be a major hit.

See you in Vegas!

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Posted in podcasting

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No More Free Audio Podcast Hosting?

Posted by geeknews at 2:34 PM on August 15, 2009

So what happens when free or nearly free podcast hosting is no longer available. Most of us in the podcasting / new media space understand the true cost of bandwidth, and while it is cheaper now than it was 5 years ago there will be major challenges for popular podcast that are now paying pennies on the dollar for what their actual hosting is costing are, if the free or nearly free hosting company goes out of business.

Imagine that you wake up tomorrow and your favorite podcast hosting company is going out of business, and you are now forced to pay between .15 and .19 cents a gigabyte to have your content  delivered.  That would make a lot of people sit back and really think about their shows.

Before that happens though my prediction is that podcast media hosting rates for those companies that do charge will be go up in the future, time will tell.

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Posted in podcasting

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