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Social Media

Trouble with Yelp

Posted by KL Tech Muse at 9:56 AM on March 21, 2010

Yelp is a social media review site. User of Yelp write reviews on business that they use and go to. It is an application that I use occasionally myself especially if I go to a new business. This can be a win for both businesses and the consumer. However, I have seen several articles about businesses “who are suing Yelp for unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews” is unlawful.” .

The lawsuits, indicate that businesses who do not agree to pay Yelp to advertise on their websites have had favorable reviews removed from Yelp. If this was just one report, I would toss it off as sour grapes. However there have been a smattering of similar complaints across the country. The story is basically the same, the company in question was getting mostly good reviews on Yelp. They then get a call from Yelp offering them the opportunity to buy monthly advertisement when they decline the offer, their favorable reviews were removed or dropped off greatly.

As a user I hope this is not true. I depend on Yelp to tell me if a business is worth using or going to. If I am getting reviews that are being manipulated by Yelp, then it is useless to me. It also doesn’t make sense as a business decision for Yelp. Review sites like Yelp depend on consumers believing that the reviews are based on all customer feedback to the site, both positive and negative. If it was ever confirm that Yelp was manipulating the data, that would mean the end for them.

Yelp, says its simply a misunderstanding how the process is done. Unfortunately,some businesses try to game the system, creating fake reviews to build up their reputation. Yelp watches the reviews using both a computers and individuals to catch and remove false reviews. However if businesses can prove that Yelp is manipulating reviews against those businesses who do not advertise with them, then Yelp is in trouble. As I said before I hope this lawsuits have no merit, I will definitely be waiting for the results.

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Consumers, Brands and Social Networks

Posted by Andrew at 5:26 PM on March 17, 2010

If you are retailer and want to build your brand, social networks are where you need to be, says IDC in a new report.  According to it, Web 2.0 is creating opportunities for competitive advantage with the top 10 social networks having over 1.3 billion members.  Yes, there’s plenty of people who live on more than one network but that’s still a pretty big number.

IDC says, “Social networks, blogs, price comparison Web sites, and the likes can all be used by retailers of all kinds and sizes to attract and influence customers, to study demand patterns, to improve brand reputation, and, finally, to provide customer support.“  I’d certainly agreed with the latter – I think we’ve all heard the stories about certain companies responding to individuals who have tweeted about problems they’ve had with products.

It also notes that the social networks are a great source of information about customers and what they’re saying about products, whether it’s the retailer’s or a competitors.  For those of us in the space, this isn’t exactly news but for companies looking in and wanting to get value out of their investment, this is going to be important.

Obviously, it’s taking time but if the big consultancies are now able to produce reports with hard data regarding the benefits of social media, the money will start coming into the social / new media and out of traditional media.

The full report costs money but you can read the press release for free.

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They Continue to Stomp on Privacy – The Social Experiment

Posted by Jeffrey Powers at 1:35 PM on March 14, 2010

**Update: The “Who’s been watching my Profile” application (and 25 variants) are a Hoax and a phishing scheme, according to Trend Micro – If you see it, you should not select or accept any offer to see who’s been looking at your profile.

I got another “Who’s checking your profile on Facebook” application. It seems to be the newest annoyance on the Social Network site. We seem to run into new avenues where privacy just seems to continue to be trampled over. You can complain, but the damage has already been done. So why have privacy anyway?

First of all, we have to ask if this Facebook application is stomping on my privacy and how it’s doing so. Well, I have already been in a couple pictures stating I have recently read their profile page. I don’t remember giving the application permission to do so. A friend of mine just mentioned that he felt the app was only pulling random pictures from your friends list, so in that case, it can be a misleading picture altogether.

Nonetheless, it’s a picture. It circumvents other privacy initiatives. Such as “Certain friend see my wall posts”. If you leave your photos open, hey! I can see the picture. I know who you’ve been talking to… well… sort of.

Think about it: You get an email from a “Former friend” saying “Dude. Stop going to my profile”. Worse yet, paranoia might set in and they delete their Facebook profile altogether.

Not to get on a tangent on this one Application. The reality is we seem to continually get bombarded with privacy issues – Some of them are common sense issues – by bigger corporations. It could be Facebook, MySpace, Google, Apple, Microsoft, IBM, Intel or a number of other companies. Most of the time, it’s the 3rd party applications that cause the issue; in which these companies state that: “We are not held responsible for what these apps do”. Yet they approve them.

Some people have said that privacy is only a figment of your imagination. That may be true, but I like to feel a little safe as to who I share my info with. Kinda like the home with the door that is falling apart and that could be kicked in at any moment: At least I have the one lock, so I feel safer. Nevermind the window I leave unlatched in the living room…

Privacy online is a different story – Of course. We have to continually monitor who has what information. It only takes one company with an idea, and another company employee to blindly approve said idea.

The “Who’s been Watching” application is a small infarction to a much bigger issue. However, we cannot overlook the smaller issues, because they can snowball. With Facebook being under the microscope as of late changing around their privacy issues, any new problem is definitely going to be scrutinized. But sometimes, you just cannot hide behind the 3rd party disclaimer. Yeah, it’s not your program, but it is my data. I can take that ball and go to another place with a beat up door and flimsy lock…

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Foursquare vs Gowalla

Posted by KL Tech Muse at 9:23 AM on March 11, 2010

With South by Southwest about to begin, location base services on various mobile platforms are about to be tested to their fullest. If you are going to SXSW, you may find yourself using one of these applications. The two that seem to be the most popular right now are Gowalla and Foursquare. Both have also done recent updates in the last couple of day, so if you haven’t updated do so. Each has their strengths and weakness.

The first difference that I noticed was Gowalla allows you to post and view pictures of a location, that other users have posted. With Foursquare there are no pictures, but people do leave tips. These are great if you are going somewhere new and want to learn more about it before you go. You can also check nearby tweets and see what is happening around you with Foursquare. Foursquare allows you to get pings from your friends if they are nearby. I didn’t see any way to ping someone if they are nearby on Gowalla I also noticed that on Foursquare you can text, call, email, send a tweet or facebook connect to a friend as long as they included that information in their profile when they signed up. On Gowalla you can only post a comment or tweet someone. Foursquare also allows you to mark a place as closed or incorrectly placed. I like this option, I hate looking forward to going somewhere only to get there and find its no longer in business. I didn’t see anything in Gowalla that allowed you to do that. Both apps give out badges or stamps for meeting certain goals. I do like the Trip activity on Gowalla, the idea is they suggest places to go in an area or city and then you mark them off as you go, sort of like a scavenger hunt. Unfortunately, their idea of nearby seems to be anything within a 1,000 miles. Gowalla also offers challenges, like check into X number of tech startups or check in at ten or more coffee shops are just some examples. Foursquare doesn’t have anything like this.

Since they are both free I actually recommend downloading both and trying them out. Most likely you will end up using the same application your friends are using. Part of the fun is to see what your friends are doing and compete with them in getting stamps or badges. The one thing you need to be aware of is that when you checkin with either of these apps you are giving out your location to the world. I did notice by accident that Foursquares allows you to check in somewhere even if you are not there. Unless you publishing your location to meet people, I would use this option at least some of the time. Unfortunately it looks like Gowalla only allows you to check in if you are at the location. I believe Gowalla does need to look into allowing you to check in somewhere even after you leave the location. Before you use one of these applications you should be aware of the risk. If you Google location apps and security you will find a ton of articles on the subject. Despite this caveat, if you have a mobile smart phone I would recommend downloading and trying out these applications.

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Lisa Tickled Pink Hates Technology: The Social Experiment

Posted by Jeffrey Powers at 11:29 AM on March 9, 2010

If you by chanced checked out “This Week in Tech”, you watched as Leo Laporte talked with Kevin Rose, John Dvorak and Clayton Morris talk about events in tech. I had the show on live as I was working on other projects as they did something that was not only interesting, but also shows how someone can turn from a nobody to a social mediate. Someone who didn’t even expect to become one.

They were talking about how Conan O’Brien had announced he was following a random person. They decided that this group could do the same thing. Therefore, Kevin Rose got onto twitter and looked for someone that only had 2-3 tweets. But what he found was the perfect twitter account.

@Lisatickledpink Hates Technology

The foursome started talking about this Twitter, in which all the viewers (about 1,700 at the time) started to follow Lisa Etheridge. They realized that she was in New Zealand and had notifications turned on. Therefore, she got an interesting wakeup call to everyone following her on Twitter.

By the end of the show, she had over 2,000 followers. The news instantly topped on Digg, which helped with more followers. Her count right now? 12,526.

Yep, she did in 2 days what most of us couldn’t do in 3 years. And while a lot of those followers could be bots and soon-to-be-dead profiles, she still has a considerable audience that will receive her status updates throughout the day. An amazing feat and a great way to start her iFame.

I mentioned Conan O’brien before. His experiment has netted a couples’ wedding to be paid in full. Of course, Conan wasn’t the first to turn a nobody into someone. However, with Twitter gaining more users than it ever has before and an average of 600 tweets a second, the world is getting more connected than ever. Where as my Twitter hits something like 0.00002 percent of the population, Lisa has an ear of 0.00025 percent.  To put into perspective, @aplusk (Ashton Kutcher) has 0.092 percent (Based on 4-5 Billion user accounts)

So to Lisa Etheridge – Enjoy this new fame and use it wisely. You have been put in a position that can mean people are listening to you. Don’t forget to mention my twitter handle every now and then, too – @geekazine

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Has Six Degrees of Separation Really Become Three?

Posted by Jeffrey Powers at 9:04 PM on March 2, 2010

I was rummaging through my photos and videos the other day and realized something. There is no more six degrees of separation. I have met people in the last year that have in fact hob-nobbed with the celebs. I have Friends on Facebook being friends with other friends of facebook – And I don’t even know how they know each other. It really begs the question: Is the 6 degree thing really a lot closer than that?

Six degrees of Separation is a movie and a Kevin Bacon game. How many people can you go through til you get to Kevin Bacon? It really started as a movie reference – you would name a movie that had 2 people in it, then you pass through other movies and TV shows to see when they knew Kevin Bacon. Sometimes, you would get to the end in less than 6.

But now with so many movies out and different actors in different roles (not to mention IMDB to link it all), you could most likely find less than 6 degrees there. And the cool part is that it’s not just celebrities that this happens to – It is everyone.

Example: Yesterday I saw a post to an old friend from Facebook. I went up on their page and interestingly enough, another person is both our friends. That seems to happen all the time. I go to someone’s page and notice that we both know person C, person D and so on. My friends have become friends – with my other friends.

And distance is not a factor anymore. I had a friend in TX, but last year another friend went to TX and met that person, then THEY became friends. Social Networking tells me this.

What about Kevin Bacon? I could do that in a couple step easily. I met and talked with Anthony Edwards last October at Blogworld. Top Gun – Mystic River. BAM! Done. Oh wait. Another – Top Gun – A Few Good Men. BAM! Done again.

While I cannot boast 1 degree of separation, it’s pretty dang cool to say it can happen in 2. This social experiment is really showing us that we are more connected with each other.

21 years ago, Tim Berners Lee mapped out the basics of the Internet. Nowadays, that basic roll has moved to a wireless mobile level. But did Tim Berners-Lee think that this would bring us all closer together? Maybe. He did know that we could at least communicate better.

Communication; Or at least the thought you are communicating. I don’t think I would get a response from Ashton Kutcher simply because I follow @aplusk on Twitter and reply to something he says. But it could happen: And then I still have to wonder if that was Ashton that said it, or someone helping him control his reply box.

So I think it’s time to retire the “Six Degrees of Separation” idea and take it down to at most – 3. After all, if you cannot get to another through 3 people, then you might just be a Hermit. At that point, this social experiment wouldn’t even matter…

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Censorship in the Era of Social Media

Posted by KL Tech Muse at 8:13 PM on February 22, 2010

If you take pictures and store them online you are probably using Flickr. For most people it’s the perfect option, it’s free or low cost. They post pictures, for their friends and family to see and there are no problems. However, when things go wrong or there is a problem, especially in the area of censorship Flickr often reacts arbitrarily and with weak customer service response.

Does Flickr have the right to have a censorship policy, yes they are a private company they can set up what ever rules they want. In some countries they are required to by law. Now you may argue that they should either fight those laws or not do business in those countries. However Flickr decided to do business in those countries and is required to follow the laws of those countries.   By uploading pictures to Flickr you have agreed to abide by their policies.

Flickr does have what they call “community standards” when it comes to censorship. If you scan down to the bottom of the Flickr welcome page you can find it under their community guidelines

“Do moderate your content.

You need to take responsibility for ensuring that what you upload is appropriately flagged. If your judgment proves to be poor, we’ll moderate your account to match appropriate ratings for safe search and/or content type and send you a warning.”

“Don’t forget the children.

Take the opportunity to filter your content responsibly. If you would hesitate to show your photos or videos to a child, your mum, or Uncle Bob, that means it needs to be filtered. So, ask yourself that question as you upload your content and moderate accordingly. If you don’t, it’s likely that one of two things will happen. Your account will be reviewed then either moderated or terminated by Flickr staff.”

What happens though when you believe you have abided by their policies and your pictures are restricted or worst you account is banned. This has happened to a couple of photographers I follow on Friendfeed and now Google Buzz, Thomas Hawk and Violet Blue. The reasons were not given, their accounts were simply listed as restricted, and an email was sent to them.  The email only stated that the account was restricted, that is all. Neither Violet Blue or Thomas Hawk went out of their way to violate Flickr’s policy and in Violet case she was very careful to self censor her pictures. When, they uploaded the pictures they did so thinking that they are perfectly fine, only to have Flickr restrict their accounts. In their eyes their photos had past the Uncle Bob or mom test, however Flickr decided differently and they have the final say.

Although Flickr has the final say, what they decide is not without consequences. The biggest difference today , then even five years ago is the ability of the user to push back, when they consider themselves misused. Five years ago if they restricted your account or worst your account was banned, the most you could do was complain to your few friends and write emails. Today, when the same thing happens the information can be sent out on the social media web and is seen by thousands of potential customers. It is hardly ever good business practice to have customers who have a large bull horn, who believe they have been misused.

Should you use Flickr, I would say yes , for most people it works great, but beware of the pitfalls. Do not use them as the sole place to store your photos. This is true of any photo site. For the photos that are really important to you, you should have at least three copies, the originals, a local backup and finally on line.   If you have a Google account and are participating in the Buzz community you can read about Violet Blue’s run in with Flickr, by searching for Violet Blue in Buzz.

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Google Buzz

Posted by KL Tech Muse at 8:21 AM on February 15, 2010

Google buzz screen capture

Google Buzz has been around for a couple of days now, and it clearly has both it supporters and detractors. The biggest complaint that has come up from the beginning is the issue of privacy. When Google Buzz first started all your contacts who were listed in your Google profile became public by default, this was clearly a mistake on Google’s part which they have since fixed. I was watching This Week in Google and several members of the panel had worked on the project. They said it had been used internally for about a year and the privacy problem never came up, it was something that was just missed. This is of course one of the problem with test that are run internally. You can miss problems because internal company cultures are different than the real world. I think that Google responded to the issue well, although clearly they should have seen the problem upfront. They have moved from an auto follow list to a suggested list, this list will come up when you first join Buzz. Once you decide who you want to follow, then you need to decide what sites if any you want to connect to Google Buzz. The sites that are offered are the sites that you have connected to your Google Profile.

Once you have everything set up then the flow of informations comes in. Actually depending on who you follow the flow can become a flood, which is another thing that people don’t like. Fortunately most people who receive a lot of complaints about the influx of their post in to Google Buzz, will adjust the flow by removing the site from their connected sites. Hopefully Google will soon have a way to create groups and better filters. Right now if I don’t want to read someone twitter post, I have to block them entirely, there is no way to block just their twitter post. The third biggest complaint is the fact you can’t collapse comments. This especially becomes a problem when a post has multiple comments, for example the recent TWIG conversation had over 500 comments. Being able to collapse comments is a must addition, that hopefully Google is working on. You actually can collapse comments on the mobile version, so it shouldn’t be that hard to implement. The fourth problem is the lack of documentation on how to do things. Fortunately a lot of how to post and videos are now being written and uploaded, but Google should have written some up front.

Despite these problems I really like Google Buzz, it reminds me a lot of Friendfeed, which I also like. I also like the fact that Google responded to the privacy issue quickly once it was reported. It would have been nice if they had thought of it before hand, but considering the circumstances I thought they handled it well. The detractors need to remember that the product has been out less then a week, a lot of their complaints will probably be answer with updates. I think it has some real potential. Do I think it will be as popular as Twitter, maybe not, but it is a much better place for a conversation.

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PowerTech USB controlled Surge Protector CES 2010

Posted by geeknews at 12:01 PM on January 16, 2010

PowerTech was exhibiting a Green Surge Protector that will work in some specific usages. The device detects through a sensor that you have plugged into a USB port when the computer power is shut off. When that happens the power strip then shuts down a bank of outlets. In theory shutting down your other devices such as a printer, scanner, monitor etc.. While I liked the solution it would be so much better if these companies would just ad current detection circuitry to the Surge Protectors and shut down plugs when current draw reduced below normal equipment operating levels.

CES 2010 Content Sponsor: Try GotoAssist Express free for 30 days! For this special offer, visit GotoAssist.com/techpodcasts

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IDC Predicts Big Change in IT and Telecoms

Posted by Andrew at 4:37 AM on December 8, 2009

The analysts over at IDC reckon that 2010 is going to be a year of “recovery and transformation”.  On the recovery side, they’re expecting global IT spending to increase by 3.2%, returning to 2008 levels but a large chunk of this spending is going to occur in the emerging markets of Brazil, Russia, India and China.

But more interestingly, the transformation part is going to be increased adoption of  cloud services and the arrival of “enterprise-grade cloud services” and complementary application platforms.  IDC thinks this will be the most important development for the next 20 years particularly when linked in with the growth in mobile devices.

Regarding mobile, IDC sees these competing with PCs as user’s main devices, with over 1 billion mobile devices, fuelled by increasing adoption of smartphones and Apple’s iPad tablet.  They predict over 300,000 iPhone apps and 5x growth in Android apps.  Interestingly, they also predict “apps stores” for netbooks, which I think has already been evidenced by moves from Intel.

Other predictions include “socialytic” apps which mashup business apps with social networks, further reductions in CO2 through IT solutions and more mergers, acquisitions and partnerships.

Personally, I think the cloud services linked to mobile devices is right on the money.  I’ve recently started using a Palm Pre and it links to several on-line services including Google, Yahoo, LinkedIn, Facebook, Twitter, Evernote.  Looking at just Google, there are connections to Mail, Calendar, Contacts, Reader and I’m expecting Tasks, Documents and Notebook to be available before long.  So I’m already living in the cloud and I love it.

The whole press release is over at IDC.

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Twitter Lists, The New Measure of Influence?

Posted by KL Tech Muse at 11:47 PM on November 3, 2009

If you are using Twitter, you are aware that it released the ability to create lists as part of it’s core application. This has led many people to create lists on any subject you can think of. Of course with anything involving Twitter there is controversy. Especially among those who measure their importance by the number of followers they have. List have change this dynamic, and not everyone is please.

There are two ways to get a list, first you can create them from the followers you have, second you can use someone elses. There is a site called Listerous which is a good place to go if you are looking for some list. The great thing about using someone elses is that you don’t have to be following a person to see their post. Although you will only see their updates within that specific list and not your home stream. If you decide to create your own, which I recommend create them based on your needs and not what someone else tells you is right or wrong. Mashable has a good tutorial on how to create list. I do recommend a couple of things, first use specific titles, second go with your first thought. Don’t worry about offending someone, the lists are to help you, besides you can always add someone later.

As I said earlier many people think that the new measure of influence will be how many list someone is on, not their total number of followers. Number of followers has in my opinion always been a bad indicator of influence, it is just one indicator. Many people have huge numbers but are not influential. It will be interesting if now the race becomes the number of list people are on. Of course that is something only time will tell. If you want to see my list please go to List Browser and input klandwehr.

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How to Activate Google Social Search

Posted by KL Tech Muse at 8:23 AM on October 30, 2009

This is a short video on how to activate Google Social Search. How much you share is up to you, it is a decision that should not be made lightly.

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Oneforty

Posted by KL Tech Muse at 1:00 PM on September 28, 2009

Screen shot 2009-09-28 at 5.20.04 PM.png

The growth in popularity of Twitter, has led to equal growth in Twitter related applications. There are applications for every aspect of Twitter and how people are using it. The problem is trying to find the one you need. Y ou can of course use Google search. The problem with using search though is first you need to know exactly what you are looking for. If you don’t you will be inundated with useless information. The second is once you find an application, how do you know if its any good. You could twitter your friends, but that doesn’t always get you the best results. There is a website being developed to deal with this problem, it is called Oneforty. Right now it is still in beta, I was lucky enough to get an invite and I like what I see.

When you first login you are at the Home page. You can either explore the twitter universe based on popularity, newest apps or by category. . Once you find an application you think you might be interested in. You can click on it, which will take you to a page that gives more details on the product. Shows how the product has been rated and any reviews. If you like someone’s review you can click on their name and go to their profile. On the profile page, you can see what applications the person uses, their twitter user name and their website. You can rate the product yourself and add a review. If you decide that you like the product, you can download it directly from the page.

Over all I like this website. there are a couple things that I worry about or would like to see. I would like there too be a way to see how many reviews a person has written and access those directly from any application they have reviewed. It would be nice if at sometime a reviewer could be rated also. That way you could know who wrote good reviews or not. Let’s face it someone who writes a few good reviews with details, is more useful then someone who writes a lot of reviews that say something like this app is cool or this apps sucks. These types of reviews don’t tell you anything, why is it cool or why does it suck is my next question. As far as problems. the biggest fear I have is that people will try to game the system, by rating an application multiple times, therefore falsely inflating its popularity. I am assuming this is something the creators of the site have thought of and are ready to deal with. I also question how the site creators will make money on the site. I wondering if it will be through advertisement or some other means, hopefully they are not creating it with the hopes someone bigger will purchase it. Despite some reservations, I think this is a good project and plan to use it in the future.

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