The land rush to continue to hack away vertical markets in podcasting continues. With some proclaiming their space to be the official this, or the official that. I suppose the creator of a site can call it whatever they want, as there is no Olympic committee deciding which company can use “official podcast site for (place subject here) in their site description.

The other day I saw someone announce a wiki that was the new official podcast wiki (where was the old one). It’s all fun to watch, and to be expected thats for sure. Personally the history is in my head so I don’t need a Wiki explaining it to me.

I think though this kind of activity is a sign that people are scared that they are going to miss the gravy train. But I think what it really indicates, is that some people are desperate to become a default landing page for some specific nitch within podcasting. Lot’s of people are focusing on helping podcasters very few are focusing on helping build awareness and making it easier for the general listener.

I have said for a long time we have to keep it simple for the consumers of the content, that is a tough balance when building a site thats only survives if the content is good. All of my future strategy is about making it easier for consumers of podcasts to be able to find and subscribe to the content they want without diminishing a podcasters brand and content. This community has to make it really simple for the listeners to consume content

One thing for sure Podcasting, Videocasting and the personal media evolution is going to continue to grow at a frenzied pace. I am going to continue to focus on the content and aligning with those that create content, and try to do innovative things. Will my turnip wagon bump against some other turnip wagon? Probably and guess what, it’s called competition and hopefully it will stay friendly.