Today Ford announced their latest advertising initiative, which involves the gaming world.  No, you won’t be able to play Angry Birds in your car via Sync, that would likely prove dangerous.  What Ford is doing is branding their vehicles in video games, and it’s actually not something new.  They have been at this for a while, beginning in 1995 with Sega Rally, but they are now making a more concerted push.

While gamers seem locked into their virtual worlds, they are surprisingly aware of the products that appear in those worlds.  And driving games may be one of the genres where the gamer is most aware of the product.  After all, the gamer in a car race is keenly aware of the car he or she chooses because it may make the difference between winning and losing.

“We’ve realized that gaming is something that many people have grown up with and helps define who they are,” said Brian Mcclary, with Ford’s Social and Emerging Media team. “Ford has gained positive exposure and popularity because we put our products into the right games while giving something back to the gamer.”

Ford is doubling down their efforts now with the release of Forza Motor Sport 4 (released 10/11/11) and Need for Speed The Run (to be released 11/15/11).  They have found that allowing their vehicles to be used in-game gets them more brand recognition and more positive feedback, which translates to more potential customers.  Here are the numbers that they provided from their study.

36% increase in brand rating

28% increase in purchase consideration

39% increase in brand recommendation

45% more gamers agreed Ford Focus is fun to drive

It’s good to see Ford continue to “get it” with their innovation to keep them on top in an ever-changing digital world.  Their partnership with Microsoft for the Sync system and the forward looking advertising with gaming and even with supporting podcasts is something many other old-world companies should take note of.

If you are a gamer, you can check out Forza Motor Sport 4 in the Xbox Marketplace and NSF The Run at the EA Need for Speed website (you can pre-order now).  You can view a trailer of NSF below, but it’s not completely family safe (language).

I spend a few moments talking about the technical portions of the Charlie Sheen show on Ustream. Considering the train wreck that happened on their inaugural show on Saturday makes me proud of all the new media creators that produce their own shows, and do so with 50x the professionalism of what I observed Saturday night. I have a new giveaway starting tonight listen to win. This show is action packed from the beginning to the end! Become an Insider or Make a donation to the show to qualify for the contest.

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Listener Links
Shatner wake up call.
Millionaire steals credit card?
Get the BBC iPlayer for 74 Pounds.
Alien Contact made.

Show Notes:
Facebook Comments?
Facebook Comments #2?
Charlie Sheen Social Insanity.
Sheens Korner needs some Production Help.
Motorola Xoom Music App hacked.
Buttons or Touch Screens.
Geek Watch (Must Buy).
Phone 135 years old.
Firefox 4 Looks Amazing.
Hawaii TSA a Joke!
Unban PS3 Hack.
First Amendment vs Copyright Laws.
Scientist Study on Sons Voice.
SMS coming to Facebook?
Jamming Time?
Ten iPad Tips.
Facebook Evil on Advertising?
Tax Apps.
Facebook Saves Boy.
Star Trek Wakes Discovery Crew.
Discovery Leaves ISS.
Can we Get our Groove Back?
Woz on Tech and Education.
6 Things in Space.
What went up did not stay up!
Our First Alien.
New Angle on Saturn.
Supernova back as Video Portal.
Fake MPAA/RIAA notice scams $280K
Fox Double DMCA Takedown (Idiots).
UV Cellphone Cleaner?
Where is your Threshold of Business forgiveness.
Sorenson Squeeze 7.
HP Omni Pro.
Google Responds to Droid Malware.
Robot looks real!
WD buys Hitachi HD Manufacturing.
Samsung 950 Series Pricing.
JVC 3D Consumer Camera Debut.
Microsoft pays a Billion to Nokia!
iTunes Home Sharing Update.
$539 Motorola Xoom.
Awesome Asus Ad.
Are you Really Anonymous.
Firefox 4 Crash Reasons.
Skype Ads.
Speed Test Website update.

Sean and Lynn from Recom Technologies demonstrate the programmable LCD video name tags. The name tags use OLED screens and have two gigabytes of internal memory that can be accessed via USB. The video name tag sells for $198 and can be purchased from their website.

Interview by Andy McCaskey of SDR News and Esbjorn Larsen of MrNetCast.com.

Please Support our CES 2011 Sponsors.

Save 25% on 4GH Hosting 1yr Subscriptions Save 25% Promo Code CES2.

Looking for a cool way to advertise yourself or your business then a video name tag maybe the perfect thing for you. Using OLED technology name tags are extremely thin only 2mm thick and have a 2.8 inch scratch resistant screen. There is a 180 degree viewing angle and the resolution is 320x 240. They can last from 6-10 hours in continuous play. The device will holder up to 2GB of video. The video is a proprietary format, but it will convert Wave, MPEG, AVI, and Flash video. You can either play a single video or a playlist in a continuous loop, there is a pause and replay button. To switch videos or playlist you simply switch to a new folder. These tags can be found at Video-Name-Tag.  The package cost $198 and includes the video name tag, a lanyard, a USB cable/wall charger, a magnetic fastener, a carrying pouch, the conversion software, the instructions, and a reset pin. Video-Name-Tag is backed by  The Recon Group and is part of their PowerView products. The Recon Group has been in business for 15 years and is a leader in point of purchase and retail marketing. These tags were a hit at CES 2011 and for a good reason with these tags you can advertise your business or yourself in a new and exciting way for not much cost.

Interview by Todd Cochrane of Geek News Central

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Garmin have been running a series of poster and print adverts in Europe suggesting that we’re all too busy going from A to B that we miss the interesting things along the way.  The campaign was created by the advertising group Advico Young and Rubicam. It’s very cleverly done – if you can’t see what’s going on, move back from the screen.

All pictures copyright Garmin and Advico Young & Rubicam.

Thank you for all of the words of support and prayers for my cousins children that are still missing. I covered a metric ton of content tonight and introduce you to a new website we launched today for the 2011 CES content. See link below. Cannot believe it is only 30 days away before I head out to Vegas for the annual trip.

Please check out our new Sponsor Luxor, they are our first officially announced sponsor for CES 2011. Really excited to have them on-board and will be sharing a lot about their property over the next couple of weeks.

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Listener Links:
TPN.tv Official Site of our CES 2011 Content.
NASA Alien Discovery.
Way of the IT Ninja.
Stars Stars and More Stars.
The Web Tells All.

Show Links:
Flash Update for Droid.
Google Chrome Version 8 Beta.
YouTube Ads you can Cancel.
HP Kills Windows Home Server.
Robot Causes Havoc in Denver.
Chevy Volt Gov’t dollars at work.
Xbox 360 case Tossed.
AVG Bricking Windows Machines.
GetGlue review.
Sony Pocket Edition Review.
Stream Any Video on Apple TV.
Fix that Slow Internet.
Congrats Revision3
Glow in the Dark Soap.
Add a Flash to your iPhone.
Tron Motorcycle For Sale.
Woz walks you through Computing history.
BitTorrent based DNS (Radical)
Dumping .com for .me
Hackers moving Servers to China?
The leaking of Black Ops.
Verizon LTE reaching Cap in 32 minutes.
Verizon LTE ridiculous Pricing.
4G Options.
Netflix gonna be next Time Warner?
Shuttle Launch Date Unknown.
NASA Aliens on Earth.
Cassini Wows us.
SOFIA makes first science flight.
Stem Cell Spray to treat Burns.
Loud Commercials coming to end.
Net Neutrality Opinions.
Amazon unplugs Wikileaks.
Native Apps versus Web Apps?
Moscow watching Wikileaks.
Senator Lieberman gets tough on Espionage.
What does Wired and Perez Hilton have in Common?
FBI Story on Nabbing a Spammer King.
Hadron Collider looks into the Big Bang.
Feds Tracking CC use without Judge signed Warrant.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

Hope everyone had a great Thanksgiving, things have been a little crazy with trying to help the family back in Michigan with the missing kids (see below article). In amidst the chaos put out two pieces of media for you over the weekend. My presentation from Blogword and the Saturday Morning Tech show which has yet to be posted. I hope that you enjoys tonights show, way to serious in the beginning, but I am really glad to be home. As a bonus, my youngest broke his arm at school today, so I spent 8 hours at the ER with him all is well and he is not happy with his cast.

Please check out our new Sponsor Luxor, they are our first officially announced sponsor for CES 2011. Really excited to have them on-board and will be sharing a lot about their property over the next couple of weeks.

The following Sponsors support GNC your support of them is appreciated!
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Show Hotline 24/7 1-619-342-7365 or e-mail geeknews@gmail.com

Listener Links:
Scientist Trick Cells into Switching Identities
Microsoft Messing with WHS.
My Extended Family Tragedy.

Show Links:
Blogworld 2010 Presentation.
Hughes Net to get Upgrade.
Questions on X-37b
Google Shortcode.
Microsoft goes to Supreme Court on Word.
Kinect gets Smart.
New Owner of Sun.
Comcast ignoring Net Neutrality.
Hugh releases a reading collection.
Microsoft to replace your Cable provider?
WHS Bomb Shell.
WHS Ballmer follow up.
Some cool websites and tools.
4 ways to Monitor Flickr.
BitTorrent Streaming Video?
Video Preview coming to Netflix.
Video Ad Click through Study.
Perfect Gift for Dad.
WordPress grows a Million Sites.
Google Earth 6.
Don’t buy that Domain.
Site Seizure Explanation.
Don’t try to help playwrights online or get Sued.
Pirate Bay Crew Guilty Again.
Airplay Hack Coming.
Is Microsoft, Google Apple being Evil?
Paths of Flight.
Calibrate your HDTV.
Do you feel like your walking in Circles?
Bishop Museum going online.
No Google Social in 2010.
Copyright firm Sued.
Nissan Leaf Business Opportunities.
EFF trying to prevent embarrassment.
iPhone Concerns.
Tiffany gets turned away from Supreme Court.
Game Moding trial to go Forward.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

Ok folks I am back from the Set Top Box Conference, only a few tidbits in todays show, I will have a full rundown on Mondays show. Lots of fun stuff plus a whole lot of tech. I introduce a very valuable finders fee for the show that could put a lot of money in your pocket listen for details. I am making a few small changes to the show.. Nothing major just playing around with the format a little.

These companies keep the lights on here at GNC your support is appreciated!
Sponsor: Save money at GoDaddy using my Promo Codes significant Cash Savings.
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Sponsor: Infusionsoft, the leader in marketing automation software for small businesses.

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To Comment on show call 1-619-342-7365 or e-mail geeknews@gmail.com

Insider / Ohana Links:
Nasa App HD
Wrist Computer.
YouTube top wage earners not so big.
Google real time search for Business.

The Geek’s Show Links:
Bow and Arrow to deliver Mobile Device?
Adult Texting.
Phones in Hotel Rooms Why?
Email Signature.
Scoble Quit?
Powerline Networking at 500mbps.
Facebook Remote Kill.
Hands on Twitter.
Arc Touch Mouse.
Kidney Machine!
Night Light Leads Cancer.
Is iPod getting Old?
Apple Mobile Browser Share Growing.
NASA flies Drones over Hurricane.
Google Wave Open Source.
YouTube to Break Even.
Hurt Locker Extortion Begins.
Netgear + Roku!
Verizon Prepaid Smartphone data Plans.
Did your Twitter App Break.
Hotmail moves ahead.
Great Firefox Review.
HP Brings on 3D in Laptop.
Viral Video Ad Value.
Whats next for Howard Stern?
VOX Blog Rip in 27 Days.
You have to see the Bear!
Death in Space.
Cake Invoice.
1 Million Pings!
November iPad Update Info Page.
No Update for Original Apple TV
Beer Ice Caddy DIY.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

Jim Louderback the CEO of Revision3 who I respect a great deal, has made some frank comments in an article on Adage about the Viral Video Advertising space. In his opening statement he makes this assertion.

“Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.”

I am sure his frustration, follow the same frustration I have when I talk with media buyers. Most are hung up on a shortsighted strategy of going after viral videos because it has coolness factor. While at the same time 99.9% of the media buyer advertising market is ignoring serial content which as this sites readers, listeners and viewers know are followed by very loyal audiences!  When I meet with media buyers their age tells part of the story, most are under 25 and have had 1-2 years of media sales experience. Sadly most of the media buyers refuse to acknowledge the value of predictable episodic content. Instead they pay $4.00-$6.00 cpm for YouTube Videos. They do not understand that the dedicated audiences, with money to spend on products and services, listen and watch the media shows like we represent that reach 10′s of millions of loyal fans each month.  Jim’s shows at Revision3, and those I represent at RawVoice are ROI Goldmines that most media buyers ignore. Jim hits it home in this comment.

“Ten predictable episodic shows that deliver a consistent 100,000 views an episode is far easier to plan for and monetize than a channel that has a one-in-100 chance of catching fire — and a 99-in-100 chance of bombing.”

The last comment I am quoting  is something I have been hammering home for the past 6 years, yet most of these media buyers refuse to consider new media in their buying plans. They ignore what new media content can deliver for them. We get lucky once in a while and convert buyers to our side of the fence.  I had a media buyer recently say “wow new media (podcast) advertising is hitting a home run for us” she could hardly believe the ROI numbers. Why do you think our Advertisers have been with us for 6 years? You would think some of these media buyers would clue into what new media is delivering. Jim’s comment ring home here.

“Viral videos may be bad for creators and publishers, but they are actually worse for advertisers. Your typical viral video gets passed around, yes, and drives a lot of views. And yes, those can translate into impressions for an advertiser. But as we’ve seen at Revision3, advertising associated with viral videos has only a small fraction of the impact of an ad that runs inside, or alongside, an episodic video program. We’ve seen tremendous results from putting brands next to our long-running episodic programs — those with real communities, high comment-to-view ratios and predictable views.”

In my opinion Media Buyers need to wake the hell up and start spending their clients money in a way that deliver real returns versus throwing spit balls against the wall hoping that they stick. We have millions of listeners / viewers ready to support sponsors of their favorite shows.  Is it not about time that companies wake up and start spending money responsibly. Go over to the article and read his full commentary, it is worthy more discussion in the near future. I am hoping it will wake some of the major brand media buyers up.

If you are a media buyer and want to see what new media can deliver for you, I would be happy to put together a media plan for one, or all of our 6000 shows that will make you a hero at the office!

The number 1 request by all of you that filled out the survey was more unique content. I am going to do my best to deliver it along with the standard fare. New contest to win a Roku is on now winner next week listen to win. Big Thank You to all three sponsors of the show this month. If your a business owner check out the offering from Infusionsoft they have some very unique business offerings.

These companies keep the lights on here at GNC your support is appreciated!
Sponsor: Save money at GoDaddy using my Promo Codes significant Cash Savings.
Sponsor: Visit gotomeeting.com, click the try it free button & use promo code: Podcast.
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To Comment on show call 1-619-342-7365 or e-mail geeknews@gmail.com

Insider / Ohana Links:
Microsoft Continue Court Battle.
Action Music and Sound
H.264 Royalty Free?

The Geek’s Show Links:
Flawed Climate Report gets Reviewed.
Roku Lowers the Price dramatically.
Chrome7 to Tap Graphics Card.
Hotmail gets Exchange ActiveSync.
Rare Earth Metals get more Rare.
Gulf Stream to Power Florida?
Sony blocks PS3 Hack in Court.
NASA Pictures to Flickr.
UAV for Search and Rescue.
Google and AP kiss and Make Up.
Go Get Dictionary no More!
Samsung Galaxy S Sales!
Mining the Asteroid Belt?
Canadian Consumers win Big on ISP Competition.
Gates + Monsanto = Poor Choice.
First Leashes now RFID Chips!
Did your Twitter App die Today?
Headline Breath Test.
Are you a Pencil Fanatic?
Your Remains Pressed into LP’s.
Top Ten Technologies lost.
Get your iPad next day Delivery.
Autocad 11 for Mac.
10 Soldering Rules.
Gmail Priority Inbox.
iPhone 4 Still Broke.
Go Old School in the Typewriter hack.
SDRNews Update!
Forced to use IE6?
Worlwide Population Chart.
Can’t Tie your Shoes don’t Worry.
Consumer Online Shopping Trends.
Web Aggregation today.
Digg Users Riot.
Clearwire Unlimited 4g Pay as you Go!
Old is a State of Mind!
Retargeting Ads are Annoying.
Evoting Critic out of Jail.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis.

Marketing and traditional broadcasting have long had an interesting relationship that has had a potentially detrimental effect on the quality and quantity of available content. Television in particular has long been known as “a vast wasteland.” If one thinks about how this lowest-common-denominator programming can exist, the realization emerges that anxious, aggressive television advertisers have often been willing to sponsor junk programming content to capture passive viewers. In the pre-Internet world of broadcast TV, people would surf channels in order to find what was often the least-boring programming. Also because of the hypnotic potential of this type of TV watching, many viewers were willing to sit in front of virtually any programming without really caring about what they were watching, using TV viewing itself as a sort of nightly drug. Marketing messages get programmed into viewer’s brains, but more importantly using this type of passive TV viewing as a drug has definite detrimental side effects to both the individual, the family unit, and society at large.

After a few months of agonizing, I recently cancelled my Dish Network account. I was already a Netflix customer and was watching more stuff from Netflix than I was from Dish Network, so it has been a remarkably easy transition.

There are differences. One of the differences is that I’m now forced to choose what I want to watch when I want to watch TV. Being forced to choose necessarily forces me to choose something I find personally interesting. The net effect is I’m making a conscious choice of my television influences. Of course, another difference is that streamed Netflix content has no ads.

Hulu.Com offers streaming content with ads, and recently started offering an inexpensive monthly premium streaming content option, which also has the added benefit of vastly expanding the list of devices they will stream to beyond the desktop/laptop computer to include media extenders and cell phones. Like Craig’s List cannibalized the local newspaper ad business, Hulu.Com and similar emerging streaming services are going to further cannibalize the now-breaking and broken broadcast TV model. I say this not to blame Hulu and other services as I believe this push for choice has been well underway for a long time and these emerging streaming services are simply accelerating it.

The ad-supported content will be forced to change because the programming must be appealing-enough to consumers to get them to choose the particular content. Non-ad supported content will continue to have a market but will be forced to appeal just the same to induce consumers to choose that content.

The Motorola Droid (X in this case) is once again sticking it to the iPhone.  The last time it was Verizon, but now Motorola itself is getting in on the Apple-bashing act.

Remember all of those Verizon ads surrounding the launch of the Droid?  Well, today Motorola themselves took out a full page ad in the New York Times making light of all of the recent bad press surrounding the iPhone’s antenna problems.  You know, the one Steve Jobs called a non-issue?  The one where his advice was “just avoid holding it that way“?

Motorola’s response to that?  In their ad, referring to their antenna, they say “The kind that allows you to hold the phone any way you like”.

Now, I’m not an iPhone owner, and I am not a hater either, but I love a good jab when I see one.  And, this (Android vs iPhone) is shaping up to be a great battle in which the real winner will be all of us consumers.  Every shot taken gives the other one the incentive to improve.  Competition is good, and when it’s humorous it’s even better.

I talk more about the studio upgrade initiative and hope that you will be inclined to support the podcast. The goals is to raise $10,000.00 in the next 30 days a hundred dollars or more at a time. This is to help finance the planned studio upgrades. Support is completely voluntary details on the Geek News Central Insider page. Congrats to Brian and Sam for winning our contest for the month of June. More details are in the show.

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Insider / Ohana Links:
HD Video of Ballon Flight.
Video of iPhone Skit <-Link in Newsletter Only
Hotmail and Yahoo Stats.

Todd’s Show Links:
Windows 8 Leak!
20 Million VOIP Subscribers.
500 mhz for all my friends!
Admin backs FCC Broadband Plan.
iPhone 4 1.7 Million Units!
Earth Gravity in HD!
Whats that Gadget Really Cost?
Pay by PayPal with no Account.
Google Chrome OS Lead to Facebook.
Google Moves Encrypted Search.
Chrome #3 Passes Safari.
Are AT&T Upgrades helping?
Admin Space Policy?
10 Tech Campaigns that Failed!
Pulsar gives you DVR for Sirius and XM.
Google Me to battle Facebook?
Firefox Caves to Update over Farmville!
Adult Industry to go HTML5 ASAP.
Dutch ISP do Battle.
*Wired – You don’t wan’t your ISP to Innovate.
One man Education Machine.
ASCAP Members speak out!
Did your Credit Card get scammed?
HD Webcam Review.
Cellphone Jammer for your Car.
Banner Advertising out of Control.
We have always used tech based Social Networks.
Want to sell me your iPhone 3GS?
Only in Japan.
Would you hit yourself every day or what?
Light bulb Labels.
TechCrunch.TV
iPad update in November.
iAds for your iPhone coming soon.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

When will the insanity in banner advertising stop. Over the past couple of weeks every time I visit CNN.com or MSNBC.com I get assaulted by the biggest most annoying banner ads I have ever seen.

This complete disregard for the readers experience tells me that the companies involved know nothing on how to properly engage audiences.  I have never used ad blocking software but ads such as these are driving me towards installing ad blocking software for the first time.

I sure hope the media properties are getting a premium on these sorts of ads because the goodwill that they are losing is significant.

I feel very fortunate that when I wear my RawVoice hat, and work on the behalf of the 5300+ podcasters that are part of our communities that I know we are making a big difference in content creator’s lives, because my team is helping a large number of them get paid for their hard work.

Every quarter I scour our network for shows that will fit into advertising campaigns that we will be executing. Often times I find a show that fits into a campaign that could be making a lot of money, only to have to scratch them off my invite list because they have failed to do a couple of things that would put them on the road to making some serious cash.

My team is working to enlighten the folks that are part of our communities in what simple steps need to be taken to ensure a paycheck for their shows.

For those that are not part of our communities, membership is free and there is no obligation to take advertising but at the rate we are going you have a good chance of making some serious bank if your show fits into ad deals we have signed. Don’t worry you can keep hosting your show as you are now, all we want to do is help you take your show to the next level.

Check out the simple details of how your podcast can become profitable.

It has been a busy week for Twitter, not to mention a controversial one. First on Wednesday of last week Evan Williams, the chairman of Twitter announced that they had purchased Albeit the company that owns Tweetie. Tweetie is one of the most popular twitter clients on the Iphone. Then just a few days later, Twitter announced that they were going to start monetizing Twitter by introducing what they call promoted tweets. At first they will show up only if you are searching for a specific product . However, eventually they will become apart of the normal Twitter stream.

Evan Williams said they purchased Tweetie, because they wanted to alleviate user’s confusion, when the user looked for a twitter applications in the Itunes app store. While this maybe true I don’t believe it was the real reason they brought Tweetie.  I suspect that the announcement that they are placing promotional tweets within the Twitter stream is the real reason they purchased Tweetie. Promotional tweets will not roll out to third application until later and the revenue will be shared. Which meant without the purchase of Tweetie, and other apps for Blackberry and Android, Twitter’s only guaranteed revenue flow would have been the Twitter web site. If you look at a typical user’s stream most of them are coming from third party applications and mobile devices. Twitter needed to have an official app for all the major mobile devices including the Iphone, Blackberry and Android to widen where their revenue pool.   The interesting thing is will third party apps developers join forces with Twitter or go more toward paid ad free models and where does Apple fit into the equation.  I don’t have the answers to the questions, but I pretty sure things are going to be interesting in the app development community for the next couple of months.

Yelp is a social media review site. User of Yelp write reviews on business that they use and go to. It is an application that I use occasionally myself especially if I go to a new business. This can be a win for both businesses and the consumer. However, I have seen several articles about businesses “who are suing Yelp for unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews” is unlawful.” .

The lawsuits, indicate that businesses who do not agree to pay Yelp to advertise on their websites have had favorable reviews removed from Yelp. If this was just one report, I would toss it off as sour grapes. However there have been a smattering of similar complaints across the country. The story is basically the same, the company in question was getting mostly good reviews on Yelp. They then get a call from Yelp offering them the opportunity to buy monthly advertisement when they decline the offer, their favorable reviews were removed or dropped off greatly.

As a user I hope this is not true. I depend on Yelp to tell me if a business is worth using or going to. If I am getting reviews that are being manipulated by Yelp, then it is useless to me. It also doesn’t make sense as a business decision for Yelp. Review sites like Yelp depend on consumers believing that the reviews are based on all customer feedback to the site, both positive and negative. If it was ever confirm that Yelp was manipulating the data, that would mean the end for them.

Yelp, says its simply a misunderstanding how the process is done. Unfortunately,some businesses try to game the system, creating fake reviews to build up their reputation. Yelp watches the reviews using both a computers and individuals to catch and remove false reviews. However if businesses can prove that Yelp is manipulating reviews against those businesses who do not advertise with them, then Yelp is in trouble. As I said before I hope this lawsuits have no merit, I will definitely be waiting for the results.

]]> http://www.geeknewscentral.com/2010/03/21/trouble-with-yelp/feed/ 0 http://www.geeknewscentral.com/2010/03/17/consumers-brands-and-social-networks/ http://www.geeknewscentral.com/2010/03/17/consumers-brands-and-social-networks/#comments Thu, 18 Mar 2010 00:26:03 +0000 Andrew http://www.geeknewscentral.com/?p=11606

If you are retailer and want to build your brand, social networks are where you need to be, says IDC in a new report.  According to it, Web 2.0 is creating opportunities for competitive advantage with the top 10 social networks having over 1.3 billion members.  Yes, there’s plenty of people who live on more than one network but that’s still a pretty big number.

IDC says, “Social networks, blogs, price comparison Web sites, and the likes can all be used by retailers of all kinds and sizes to attract and influence customers, to study demand patterns, to improve brand reputation, and, finally, to provide customer support.“  I’d certainly agreed with the latter – I think we’ve all heard the stories about certain companies responding to individuals who have tweeted about problems they’ve had with products.

It also notes that the social networks are a great source of information about customers and what they’re saying about products, whether it’s the retailer’s or a competitors.  For those of us in the space, this isn’t exactly news but for companies looking in and wanting to get value out of their investment, this is going to be important.

Obviously, it’s taking time but if the big consultancies are now able to produce reports with hard data regarding the benefits of social media, the money will start coming into the social / new media and out of traditional media.

The full report costs money but you can read the press release for free.

This show was a monster, lots of Audio comments from Call in Hotline at 619-342-7365 and a truckload of email. Lots of Tech Content and a new sponsor introduction tonight. Be sure to check out the sponsor link below. Lot’s of amazing news and commentary from all over the web. Big Thank You to the Ohana for staying subscribed and helping this show grow each month. Next stop SXSW in Austin will be recording live on Thursday night lots of fun for all.

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Colorado Amazon Affiliate Program RIP!
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The folks over at Ars Technica of which I am a personal fan, put out a post today titled “Why Ad Blocking is devastating to the sites you love“.

There is no way I could have expressed as elegantly as they did what I have felt for a very long time. I am not sure I would have done the experiment that they did, but I have to admit I bet a few folks eyes bugged out of there heads when they were the recipients of the experiment. Do you Love us? Please white list us and don’t block the ads, those ads help keep the lights on!

I’ll be honest it was very difficult to walk away from two separate Twitter advertising deals that would have netted me over $10,000 over the Thanksgiving holiday. I am sure many people will tell me that I am nuts to have walked away from that kind of money. The companies involved were both great companies, and the products I would have been pitching would have lined up well with my twitter followers. The more I thought about it though the more I scratched my head and here is what went into my thought process.

My Audio Podcast audience has grown dramatically and is now north of 150,000 unique listeners per episode. That audience is used to hearing advertising in the show, and I can take the time during the show to talk about the products and services offered. The main advertisers for my show have stayed with me for nearly five years.  Now if you compare this to my 5000 followers on twitter the delta between the two audiences numbers is significant. Yet I was being offered nearly $2.00 a twitter follower which is simply an amazing amount of money across both deals to simply tweet about some products and services on sale over the Thanksgiving holiday.

What puzzled me is that they wanted to advertise on my twitter account  with 5000 followers yet had no interest in my 150,000  dedicated listeners via my podcast?  Lets break it down via Twitter each company was willing to pay $1000.00 per 1000 followers. On my podcast they could have reached 1000 listeners at our lowest advertising rates for $20.00  at our highest advertising rates of $65.00 per 1000 listeners it would have been a  bargain.

On my Podcast I could have given the companies a full 2-3 minutes of promotion and relationship building versus some  140 character messages over 5 days.  What campaign would have gained higher ROI?  Well let me talk about what I know. Today I know that 93% of my podcast audience of 150k listener listen to “97%” of my 75 minute program twice a week. I know that 60% + of my listeners annual salary is greater than $80,000 a year and that 70% an greater spend more than $5000.00 per year online. I could have stats them to death, broken down demographics, married versus single, and a host of other standard metrics and some not so standard via our podcast statistics service.

Now lets look at Twitter I probably miss about 95% of the tweets of people I follow, so what was their goal SEO or actually reaching my followers? I have no idea of the actual demographics or my twitter followers, I have no idea how many read my post, I have no idea if they are even using twitter anymore.  What that equates to me is a lot of risk for the companies that wanted to advertise and likely very little ROI.

So with rock solid podcast stats why would companies not advertise in my podcast verses to my twitter follow list? You would think that after 5 years of having the same advertisers on my show, and across our network of podcasters that other companies would have woken up by now and figured out that they know something that they don’t!  I have a challenge to some campaign manager out there, I would love to go head to head in a CPM campaign where we pitted Podcast versus Twitter pushing the same product. If I was allowed to deploy the campaign the way I wanted I would predict that a podcast campaign would have ROI 25-50x higher than what could ever be obtained in a twitter campaign.

So why did I walk away from 10 grand? It’s pretty simply if you have been following my show and this article. First my followers trust me and they expect me to provide info in my Twitter feed that is relevant to what I do. In my podcast they come for the same reason but they also know I have bills to pay. The difference is in my podcast they trust the products I put in front of them of which have been vetted by me in advance.  When I endorse a product and sponsor in my show it is because I have a relationship with the vendor. On a twitter campaign, there is no vetting of products, there is no time to develop a relationship with the company. The twitter campaign would have rang hollow to my followers as there was no time to build  a (Vendor+Host+Audience) relationship.

It is way overdue for advertisers to wake up and figure out that there is a better way to get ROI from a social advertising campaign. If advertisers want to know how we deliver the goods and put companies messages in front of 10′s of millions of listeners and viewers each month they can reach out to me over at RawVoice. My team will show them how we can drive sales and life long customers. We build relationships and no twitter, print, tv or radio campaign will “EVER” do that.

Meanwhile I wish the companies luck over the Thanksgiving holiday, and if my analysis is correct and the twitter campaign did not deliver what you expected maybe the same media buyers will reach out and we can do something really cool down the road.

Note: While I am sure many of you will be asking me who the companies are, I assure you I will never disclose that privately or publicly as I would love to do some deals with these companies in the future on a much bigger scale and show them what can be accomplished through advertising in podcasts.

Todd Cochrane

Word comes today that Apple has applied for a patent for an “enforcement routine” that will force viewers to see commercials on various devices. And when I say force, I truly mean force.

The patent application indicates that the forced-advertisement will freeze a device until you indicate that you’ve actually read/responded to the ad (through the use of clicking a box or answering a test question). This technology would work on any device with a screen, including televisions, computers, media devices, cell phones, etc. The ads can appear at any time while the device is being used.

What the patent application calls the “enforcement routine” involves administering periodic tests of the user, like displaying a pop-up box within the ad, requiring a response (a button that must be pressed within five seconds before disappearing) to confirm that the user is paying attention.

These tests then become progressively more aggressive and difficult to confirm if a user has failed a previous test. The response box can be made smaller and smaller, requiring more concentration from the user to find and press to confirm they are reading/responding to the advertisement. There may be a need to press various keyboard combinations, enter a date, or type in the name of the advertiser as commanded, to demonstrate that the user is paying attention.

Of course, Apple does not think this is nefarious in any way. They are saying that having this type of forced advertising would allow devices to be sold for lower prices or even be given for free, and that to avoid the advertising, simply paying a fee should free up your device from the forced advertising.

This whole thing feels like a 180 turn from Apple’s usual business practices, at least in my mind. It certainly doesn’t endear me to Apple products and services, that’s for sure. What Apple, and many other businesses, fail to accept and embrace is that the business model is changing. This type of George Orwellian behavior is not appreciated nor desired by users. I have seen plenty of intrusive “free” services that only frustrate me and keep me from using them in the first place (“free wifi” in the airport, anyone?).

If you want me to “see” advertising, then make it compelling. Make me want to watch it. But the minute you start forcing me to watch it, you can almost guarantee that I won’t be buying whatever that product is. Like an elephant, I have a very long memory, and I will not forget. That can’t bode well for any advertiser’s long-term future.

On Tuesday night I fly out to Blog World and New Media Expo. This is one of my most looked forward to trips of the year. It’s more a family reunion than anything. My team from RawVoice is joining me and we have a booth as always.  So while it will be part business it is going to be part play as well.  I have put together a little informational video on what is happening next week in Vegas.

If your going to BlogWorld be sure to come to my two conference sessions.

• Saturday 11:45 How to prep your show to make it Advertiser Friendly
  Todd Cochrane: In this session you will learn exactly how to make your show and website meet the criteria advertisers are looking for. With four years of experience in podcast advertising, Todd will share with you details you will need to take your show from hobby to a revenue generator. Learn the advertising terms, pricing criteria and sensible expectations of what your show is capable of making in revenue.
• Saturday 4:15 Promoting Podcasts through the Directories
  Rob Greenlee, Todd Cochrane, Gary Weland will talk about getting your podcast promoted through sites such as Zune MarketPlace, PodcastPickle, Blubrry.com and others. We will talk about tips and tricks that will make sure your directory listing is effective.

For more info on what we have cooking check out the full details on the Blubrry Blog

Late night recording here folks lots of tech as usual ton of email and some voicemail comments as always. Huge thank you to all our sponsors, support them the best you can and be sure to get a free trial to GotoMeeting it will change the way you do business online.

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Show Topic Notes:
More ads coming to a Movie near you!
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Micorsoft Mobile App will it Matter?
Apple makes Music industry Happy.
Sleep on the ISS and other Info.
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Google Voice iPhone Apps kicked out of App Store.
Smart Milk Jug
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Ten things you did know about Apollo 11
31 Stunning National Geographic Images!
31 Business Ideas for Facebook.
Live Video Streaming Suggestions.
Sprint Pissed off the wrong person!
Teens in Tech Critcized.

The truths:

1. News is moving online.  People want instant access to news without waiting until the next morning or afternoon.
2. The recession has caused a terrifying drop in printed advertising causing a quick but low profit move online.

The conclusions:

1. Local news companies must move to quick unabbreviated news online that incorporates local business advertising.
2. Local businesses must move online with a web presence that brings both foot traffic to the brick and mortar store as well as an online business.

An example:

The Fargo Forum moved to a CMS and used their site extremely well during the recent flood.  The site is not necessarily as polished and easy to navigate as Foxnews.com, but a good start in the online news business.  However, the prime advertising real estate on the site is for Forum operated sites.  Sites that local businesses can join and participate/advertise in.  Really they are ads for the Forum classifieds (i.e. Homes, Apartments, Cars, etc.)  There are really very few ads for individual businesses.  And once you visit the the business you may or may not be greeted by a discount or sales offer.  This must change if local news and businesses are going to make the transition.  The Forum is definitely in the game and making progress but it has room to grow.

The online move of news could force more and more local businesses to develop a true online presence.  It may not mean an online store, but it will mean an online version of what they would have had printed in the paper.  Additionally, they can have the equivalent of an entire sales flier for the price of an online click-through ad.  Could this mean a resurgence for web developers as local businesses must build dynamic CMS sites?  I believe that the local news agencies and businesses that catch on to this partnership and market will rediscover the advertising gold mine.  The early bird will get the worm.

Recently Disney bought an estimated 30 percent stake in Hulu.com, bringing the streaming giant even closer to world domination, and adding to the credibility of its online-based television distribution force.

It is clear that Hulu.com and its partners have invested large sums of money into developing and funding this new media distribution center, yet anytime someone tries to bring this content to the general public and make it easy to use, they seem to go out of their way to hurt their own investment.

Take Boxee for example, they have developed an easy to use interface that collects all of the online media sources into one place for users of a broad range of operating systems. Instead of embracing and thanking them for this improved user interface and social media integration, Hulu’s partners demanded that Hulu take steps to ensure that their content wasn’t available on Boxee’s system.

Their chief concern according to many tech analysts is that the major media companies make more money from standard broadcast commercials than they do from online advertising. This sounds to me like the classic question of “What came first the chicken or the egg?”

It would seem logical to me that the best way to improve the value of your product for advertisers would be to reach as mainy people as possible. In a time of economically hardships such as these I would expect that advertisers, like any other business, would be looking for the most bang for their buck. I would state that online distribution is a much better advertising proposition for today’s market, for one simple reason. if I’m watching something I’ve recorded on my DVR equipped cable box, there is zero chance of me watching an ad. If I’m watching Hulu or one of the other major media online outlets that have built-in mandatory ads, I’m almost guaranteed to watch it unless I need to get up and refill my drink or perform another mundane tasks typically reserved for commercial breaks.

As it stands now, television has went from the world of ad supported shows of the 1960′s to the DVRed shows with no commercial breaks of the 21st Century.

Feel free to comment or rate this with the links below or I can be contacted at jparie@gmail.com.

[tongue-in-cheek]Oh my gosh! How could this happen! Google is tracking where I search, and what kinds of things end up in my gmail inbox, and puts a cookie in IE (and presumably any other browser) to track my interests so they can target their advertising to me? [/tongue-in-cheek]

This is news. I saw it in three different places this morning, so it must be important. Like any techie with half a brain cell didn’t know this was already going on. When I still saw ads as I surfed (I use adblocker most of the time in Firefox so don’t generally see many ads these days), I easily recognized that some advertising seemed to point directly to my interests. Of course I knew they were watching me. That’s why I don’t search for “how to build a nuclear bomb” on my own computer. (JUST KIDDING…that was a joke.)

If people think their surfing habits, search habits, and web-based email is not being watched, they have not been paying attention. This has been going on for a very long time. I, personally, don’t see the threat in it. This is how Google and others are making their money, and if they don’t make money, I don’t have access to their freebies like searching and email and groups/email lists.

Furthermore, there is no anonymity online. If I want to be anonymous, I need to stay off the computer, and in this day and age, that is not going to happen. You have to take the good with the bad. We are being tracked, we are being watched, and yes, maybe at some point, nefarious purposes will be applied to that data. But as this is nothing I really have any control over, I’m going to keep doing what I do, searching for what I need to search for, sending and getting email that holds a lot of information, and using group mail (Google Groups and Yahoo Groups) as I always have.

Anyway, if they are looking at my surfing, they are likely getting a laugh. Things I’ve surfed for lately: Italian social mores, social attitudes 1840 Italy, Women’s Suffrage, homeschool math, is Captivate 4.0 accessible with JAWS, Paul Cardall, Jason Mraz, THe Writer’s Digest Sourcebook for Building Believable Characters, marriage laws in the Catholic Church… I could go on and on. I wonder what Google thinks of me?

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Show Notes:
More Leopard Issues
Marc Orchant
Marc Orchant blog post
Geothermal Easier to get to?
PayPhones RIP
Fame and Money Online not that easy!
Dinasour Mummy Found
Quicktime Vulnerability in Wild
QuickTime Flaw and Second Life
DiggFilter!
MP3 Format Gaining Speed
$999.00 Complete DNA Test
Cheap 2 Port HDMI Switch
Matt Cutts on PayPerPost
Apple Concept Flashlight
Yes the Audience is Online and you can reach them!
LiveJounal Sale Article 1
LiveJournal Sale Article 2
LiveJournal Sale Article 3
Who clicks on Ads Articles Slam Some Women
PayPal Store Widget
IRC Spy Engine DeadPool
Truth in Advertising on Magazine Subscription Inserts
Shuttle ready to go to ISS
Astronauts at the Cape
Young Girls win prestigious Science Contest
FCC wants to Cap Cable Growth
MP3 Blogs Fly Under RIAA radar

Gems I Found:
Cover Up?
Missing for 5 Years just shows up?
Cheapest Family in America
Comcast and TimeWarner not playing in 700mhz Auction
RIAA Copyright Angle Rejected

Monster show with a lot of great articles. Lots of great commentary from the audience as well at the end of the show. Thanks for being part of the Ohana! Missed on key Article Watch blog today

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Show Notes:
ASUS Sub 200 Laptop
ISS Shields
AV Package Comparison
Ham Radio vs BPL
Congress Strong Arm Universities
Child Locator
Sound Exchange Admin Fees
Voices.com
MovableType Version 4.0 Beta
DreamHost Issues
Adobe Acrobat 8.1
YouTube Player
Akamai Real Time Web Monitor
Firefox v3 Protections
Hyperword Firefox Plugin!!
E7Pro IE7 Plugin
20 Google Tips
TowerStream
Three Screen Laptop
MacBook External Battery Charger
HDMI Cable Showdown
Parallels 3.0 !!!!!
Pinnacle PCTV HD USB
Cool Lamp
Falcon Fragbook
ZFS On Leopard
Vector Physics !!!
Book Publisher Google Stunt
Apple TV Cost
Mars Deep Hole
Internet Advertising
Joost Set-Top-Box
Wheel Chair – Semi Ride
Star Image
Divx.com
Windows Vista Under the Hood
This is Just Wrong!
US RPG
Solar Shield

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