Did you ever wonder what everyone around you is doing with their constantly-out smartphones? Well, Mobclix did some research about what cell phone users are clicking and came up with a snapshot of what goes on in a single minute of usage. Some of the results may surprise you – like 4,111 ads were clicked on. Some may not – like that Angry Birds is simply in a category of usage all by itself. You won’t believe how many people are looking for song lyrics or slicing fruit in Fruit Ninja.
All of this data was put together into one cool infographic. It’s posted below, so have a look and see what you think. Does it reflect what you expected? Do you find anything really surprising? What would an infographic of your usage reflect?
The Amazon Android App Store is a great resource for users of Android phones and tablets. Yes, it has many of the same apps as the Android Market, but they also get some exclusives and, perhaps more importantly, because they offer a different paid app for free every day. Today, the free app of the day is OfficeSuite Pro 5. It’s a complete office suite with “tools for word processing, developing spreadsheets, delivering presentations, and browsing PowerPoint and PDF files. Create, view, and edit Microsoft Word and Excel files.”
In addition to it’s compatibility with Microsoft Office, it also integrates with Google Docs. Such popular file types as .DOC, .DOCX, .XLS, XLSX, .PPT, .PPTX, .PPS, .PPSX and PDF are all supported.
While many of Amazon’s free apps of the day are in the $.99 to $1.99 price range, OfficeSuite Pro 5 is regularly priced at $14.99. With 177 customer reviews it has a strong 4 out of 5 star rating from users, so this isn’t something Amazon or the makers are just trying to push off on unsuspecting customers. It’s free for today only, so if you want it then you better head over to the Amazon Android App Store now.
You will love the rack overheat alarm going off in the middle of the show. Adds for some comedy and bewilderment by me as I have never heard that alarm coming out of the rack. Lots of great tech news and the show goes way long tonight. Will get that back in check as I do not have to report on “All the News”
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iris versus Siri?
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Big Brother E-Toll watching us.
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Jack Ellis – Executive Producer
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If you play fantasy football, and many people do, then there is a fairly good chance that you use Yahoo to manage your league. Yahoo Sports has been a great resource for news for a number of years, and their fantasy league software has been the best for quite some time, topping even NFL.com.
A lot of people may not know, though, that Yahoo also has an incredibly good mobile app for fantasy football. It’s available for free in the Android Market. Just use your Yahoo log-in to set it up and you are off and running. Logging in will only have to be done once at set-up. After that the app opens to your homescreen automatically.
Once you are up and running, you can check your current score under “matchup”, which also shows individual players and how they are performing.
You can check all of the scores from around your league.
Click on a player to get more in-depth information.
You can even check the current standings in your league.
There’s a lot you can do with this app. It’s a must for any armchair coach to check their team’s progress and manage, or micro-manage, their roster. You can get Yahoo Fantasy football ’11 free from the Android Market. Good luck this season!
The HP TouchPad came on to the market with two main criticisms, first the lack of apps, and second, pricing was on a par with the iPad 2. Even with these two points, most reviews gave the TouchPad the number 2 tablet slot for WebOS’s ease-of-use.
A month on from the TouchPad’s launch, much of the original criticism can be deflected. HP has reduced the price of the TouchPad by $100 in the US and by similar amounts in most other territories, making the 16GB version $400 and the 32 GB $500. Early purchasers have been taken care of with a $50 credit to buy apps from the App Catalog.
As for the apps, a bundle of new apps get added to the App Catalog every day and there’s usually one or two key apps each week that round out the TouchPad’s portfolio. This week saw UPnP AV Player and a Google Reader client, TouchFeeds, released amongst others and while there are other similar apps in the App Catalog, these are the first that don’t deserve a beta version moniker. There are plenty of really good apps in the Catalog and there are more coming through as developers get to grips with the platform. Twitter app – check; Facebook app – check; Flickr app – check; ToodleDo app – check; digital music store app – check; ebay app – check; WordPress app – check. It’s definitely getting there.
There’s also some evidence that it’s beginning to pay off for developers who have invested in the platform. PreCentral reports that OneCrayon, developer of TapNote, has seen sales jump significantly since the TouchPad went on sale. Regrettably the graph that accompanies the article doesn’t have any units on the y-axis but it certainly looks impressive.
HP’s done something a little different as well. Each month it produces a digital magazine called Pivot, which showcases apps in a glossy setting. It’s even customised for the particular country, so the UK version is a little different from the US one. Overall, it’s a nice touch.
It’s looking up for the TouchPad and at $100 less that the iPad 2 with apps coming every day, it’s a bargain.
At times, Apple has taken plenty of criticism over the way it does business with iOS app developers, particularly when it comes to altering terms and conditions after the fact. However, it would appear that Apple is not alone in this behaviour and Amazon seems to be getting in on the act with its Appstore for Android and the Free App of the Day.
According to Amazon’s T&Cs, “Amazon pays developers 70% of the sale price of the app or 20% of the list price, whichever is greater” (from the FAQ) but it now appears that if Amazon features a premium app as the Free App of the Day, the developer gets nothing.
Shifty Jelly were recently offered the opportunity for one of their apps to become the Free App of the Day. On a good day it appears that they would sell around 20 copies of their software but on other days it could be as low as 2. As the Free App of the Day, they “sold” over 100,000 copies and if Amazon adhered to the T&Cs, Shifty Jelly would receive over $50,000. They received nothing.
To be clear, Shifty Jelly did know that they would receive nothing before they became App of the Day, but there seems to be a big difference between what Amazon is saying publicly in the T&Cs and what’s happening behind the scenes in emails.
You can read the whole story on Shifty Jelly’s blog.
If you are thinking of developing a mobile app, particularly one associated with a brand name, then you’ll want to read Deloitte’s latest research into killer apps. In less than a dozen pages, it has some great data, mini-case studies and plenty to think about.
Here are a few of the nuggets:
- 45% of smartphone owners download an app at least once per week.
- but less than 1% of the apps associated with a “brand” have been downloaded a million times (which seems to be the metric for success in the app world).
If you want your app to succeed, there are two broad areas that do well – “time killers” and “utilities”. Games are good examples of time killers but Audi and Volkswagen’s driving games are some of the few that have done well. In the utility space, Kraft’s iFood Assistant has also been a hit.
Looking at apps that do well and are successful, these typically employ five functions to engage the user – portability, the accelerometer, sophisticated touch screen use, location-based services (GPS) and the camera. Using these are no guarantees of success but they certainly help.
Of course, it helps if you know your user. Deloitte has broken down iPhone ownership by employment type revealing three big groups:
- 25.2% – Professional and higher technical work
- 22.6% – Manager and senior administrator
- 19.3% – Clerical
In the end, Deloitte reckons that there are four ingredients for branded app success.
- Offer useful functionality
- Know how to manipulate app store ratings
- Target the platforms used by the brand customers
- Use additional smartphone functionality
The full report can be downloaded from Killer Apps – The Promises and Pitfalls of a Smarter World.
Ironically this blog post is written on Firefox on my Computer versus my Chrome browser on my Chromebook because I could not capture or insert images in the wordpress editor.
I know I have my Chromebook about a week early. It is pretty obvious because the boys at Google are not ready for us yet. When I went over to Picasa the site thought I was a Linux machine and asked me to download some Linux RPM file.
Also when you visit the Chrome Web Store and try and install some apps they kinda get confused. I installed a screen capture app made by Google. It will capture the image but it kinda like gets lost when trying to figure out where to save it.
These are the big things Google is going to have to solve and like yesterday. If I install an App from the Chrome Web Store it better work on the Chrome OS aka Chromebook if it doesn’t it just is gonna piss people off.
So here is my advice to Google, flag the apps that will work well with the Chromebooks and hide the rest. I surely do not want to have to figure it out myself..
If these little things can be fixed, then the developers can also see what is missing and start designing apps for the Chromebook and the Chrome OS
Continuing the battle with the bad guys, G Data has released its MobileSecurity product for Android smartphones and tablets. MobileSecurity is designed to protect the data on phone from viruses, malware and spyware. Apps have to gain authorisation from the user before the app can make calls, send text messages or transfer data. Other features include app blacklisting and app checking during installation. Of course, there are regular updates to the software to keep the protection up-to-date.
Eddy Willems, Security Evangelist at G Data commented: “Malware writers are entrepreneurs: always looking for the best return on investment. According to analysts, Gartner and IDC, Android seems to be the market leader in mobile operating systems, so it is logical that cyber criminals will target the platform. Android malware can be easily spread through apps, which is another reason the platform is targeted. Not only did the beginning of 2011 see the emergence of this trend, but it also saw Android take the lead as the most targeted mobile operating systems in terms of malware. So it is the perfect time to introduce a solution for the protection of Android devices, as we expect a large increase in this area.”
Marketing puff aside, as we’ve seen in the past few weeks with the Mac malware and the Gmail spearphishing, there are criminals out there working out how to attack every major platform. And f they can’t beat the platform directly, they’ll go after the user, which is often the weakest link.
G Data’s MobileSecurity is available for £9.99 from a range of Android app stores or is free with G Data’s 2012 range of security products.