Google, the search engine company, won a federal court battle against Geico, the insurance company, today that allows the search engine to sell online advertisements tied to keywords that are also trademarked company names. Geico claimed that Google should not be allowed to display advertisements for rival insurance companies when the Geico name is used as a search keyword. U.S. District Judge Leonie Brinkema disagreed.
Tag: fourth circuit court
Google Beats the Gecko, I Mean Geico
Posted by geeknews at 10:17 PM on December 15, 2004Tags: e-law, fourth circuit court, geico, google, insurance, intellectual property, ip, ip law, keywords, Law, lonie brinkema, search engine, search terms, trademarks, u.s. district judge
Posted in Commerce, Crime, Dave's Muse, Information, Politics, Security, Services, Software, Technical
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