Warning this interview contains scenes of extreme violence as Jeffrey takes a hammer to an unsuspecting laptop and iPod Touch to demonstrate the Worth Avenue Group‘s insurance policies for electronic devices.

Unusually, in addition to coverage for accidental damage, their policies also include protection for virus infestations under their vandalism clause. However, read the small print on the Group’s website to see if the product is suitable for you.

Prices vary according to the device being protected, but examples would be around $60 for an iPhone, $30 for a laptop.

Interview by Jeffrey Powers of The Geekazine Podcast.

Please Support our CES 2011 Sponsors

Get your 14 day Free Trial of Audible Gold to start Listening to great Books!
Save 25% on 4GH Hosting 1yr Subscriptions Save 25% Promo Code CES2.

Aaron Cooper of Worth Avenue Group (my.worthavegroup.com) talks about the insurance coverage they provide for iPhones, iPod Touches, iPads, Cell Phones, e-readers, televisions, laptops, tablets and other high-value electronic devices. With so many high-value portable and other electronics devices, many with glass touch screens screens, insuring these devices can make sense. Their computer insurance even covers virus removal. They require that damaged covered devices be sent in to them.

Interview by Jeffrey Powers of The Geekazine Podcast and Tom Newman of The Fogview Podcast.

Please Support our CES 2011 Sponsors

Get your 14 day Free Trial of Audible Gold to start Listening to great Books!
Save 25% on 4GH Hosting 1yr Subscriptions Save 25% Promo Code CES2.
Sponsor: The New Luxor, Las Vegas Deals Start @ $40.00 best rates guaranteed

Google, the search engine company, won a federal court battle against Geico, the insurance company, today that allows the search engine to sell online advertisements tied to keywords that are also trademarked company names. Geico claimed that Google should not be allowed to display advertisements for rival insurance companies when the Geico name is used as a search keyword. U.S. District Judge Leonie Brinkema disagreed.

Google’s AdWords program displays sponsored links that are selected, based on the keywords entered into the search engine. Judge Brinkema decided that “there is no evidence that that activity [tieing advertisements to keywords, even if the keywords were trademarks] alone causes confusion,” one of the principal premises of a trademark dispute.

Dave’s Opinion
This is one case in which I think that intellectual property law hasn’t caught up with the technology available to Internet users and e-businesses. By allowing trademarks to be used as keywords and generate competitive advertisements, that are frequently not easily distinguishable from the actual search engine’s results, could lead to a dilution of the trademark’s distinction. I’m going to keep following this case, Judge Brinkema still has other issues to decide that were brought forth in this case. But, for now, Google’s footloose to sell insurance ads unrelated to Geico, even if we search for Geico.

Call for Comments
What do you think? Leave your comments below.

References
Google