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Tag: location

Tweaking Google Latitude With Latify

Posted by tomwiles at 8:33 AM on September 27, 2011

Tweaking Google Latitude With Latify

Google Latitude is a nifty, fun add-on utility for Google Maps that can be very useful for tracking friends and family. With Latitude, it’s possible to share real-time location information from devices such as supported Android and iOS phones and tablets. Location sharing is by permission only – any mutual Latitude friends must specifically grant permission for location information to be shared.

I’ve been making use of Latitude for a few years. I’ve got a number of friends and relatives that follow my location as I travel around the country as an over-the-road truck driver. Even after all this time, I’m still surprised that some people are curious enough about my location that some of them will check on me multiple times a day.

One of the things I’ve long wished for in Latitude is much greater control over the sharing. Most of the time I want my shared location information to be as accurate and real-time as possible. Thus, it becomes possible for Latitude friends and family to track me as I drive down the road in real-time.

Recently I purchased a $2.89 program available in the Android Marketplace called Latify. The Latify program works in conjunction with Latitude to provide a lot of extra control over Latitude and its sharing capabilities.

With Latify set to push out the most accurate, real-time location information possible it does use more battery power, as it is making more intensive use of the phone’s GPS chip. This isn’t a problem for me, since most of the time I keep the phone plugged in when I’m in my truck. In those instances when the phone is going to be running on battery power for hours on end, I turn off automatic data synching. There are also a number of power-saving options available within Latify itself.

If you want a way to share the most accurate, real-time GPS location of your phone with Latitude friends, at $2.89 Latify is worth the money.

Where Are You & What’s Around You?

Posted by tomwiles at 1:24 PM on January 21, 2011

One of the most useful features/services of today’s smartphones is the ability to take advantage of the integrated GPS chip in combination with an always-on data connection, facilitating location-aware apps.

Priced at $1.99, “Allstays Truck & Travel” is an app that is available for Apple iOS and Google Android. It’s part of a larger suite of different types of location-aware mapping apps available at http://www.allstays.com/apps/.

The “Allstays Truck & Travel” app concentrates on showing locations for truck stops, truck scales, truck dealerships, truck washes, low clearance overpasses, Walmart locations, public rest areas and other places with truck parking.

The list of data points of interest seems reasonably complete, and the producer of the app seems to encourage as much user feedback as possible.

One potentially useful feature of the app is the ability to set up automatic alarms to give notification when one is within so many miles of an upcoming exit with specific types of favorited business.

Location, Location, Location

Posted by tomwiles at 1:06 AM on July 22, 2010

A few days ago I posted an article here entitled “Waxing Nostalgic” in which I reminisced about the original three Podcast & New Media Expos held at Ontario, California and how special they were.

Upon further examination, it’s suddenly become obvious to me what set these three conferences apart and what made them such a success from a social standpoint.

The thing that made the three Ontario podcast conferences unique was the fact that perfect strangers felt very comfortable striking up spontaneous conversations with each other. As a result of this comfort level, something rather remarkable happened. People talked a lot (these were podcasters, remember) and in many instances formed lasting friendships.

When the podcast conference was moved to Las Vegas, an entirely different mindset took over. In Las Vegas, strangers simply don’t feel comfortable approaching each other and striking up spontaneous conversations, even if they see that the other person is wearing a conference badge. The open, spontaneous conversation mindset generated at the Ontario Convention Center was perceived as perfectly normal in Ontario. However, being open and starting spontaneous conversations in Las Vegas would be perceived as weird and so therefore isn’t done.

This is a simple principle, yet it can have a profound effect on whether or not a given conference will be perceived as successful. I could see how conference planners could get caught up with other ideas surrounding where to hold a conference, but forget that the mindset generated in particular places is going to potentially produce very different behavior from the same people, which may or may not be detrimental. If the wrong behavior is produced by an incompatible mindset, it can spell disaster.

I believe the mindset generated by location also extends to and in part explains the old business axiom, “location, location, location” as being important to the success of a business.

Generate the right mindset in part with geography and surroundings to get people in a buying mood for particular types of products and services, and your business has a chance at being successful. Ignore this all-important mindset generation aspect of specific locations at your business’ peril.