Sony‘s CES focus this year is on electronics, content and network services combining to deliver high quality entertainment anytime and anywhere. Supported by a slew of product announcements, new connected devices range from TVs, Blu-ray players and A/V receivers through to tablets, smartphones and PCs and on to camcorders and mobile music players. Sony is combining these with online services for music, video and game delivery, creating a great user experience (as they say). TVs, PCs, smartphones and tablets are key to this experience as the four main devices used for entertainment.
“Sony is committed to designing technologies for every aspect of consumer entertainment – in or out of the home, on the go, in the air, at work, at play, or wherever life takes you,” said Kazuo Hirai, Executive Deputy President, Sony Corporation. “When these products are combined with Sony Entertainment Network (SEN), which offers innovative services like Music Unlimited and Video Unlimited, as well as PlayStation Network, the user experience is truly unmatched and only made possible by a company like Sony.”
The Bravia TV line has been expanded in all three areas; entry level BX, step-up EX and flagship HX. Brightness and contrast levels have been increased and picture quality improved with Sony’s X-Reality and Motionflow video technologies. In particular the latter helps to reduce blur caused by rapid camera movements which is often a problem with LCD screens. Sony is sticking with the Google TV platform with a new network player and Blu-ray player featuring Google TV. Certain Bravia models will link seamlessly to these devices to provide Google TV features directly on the TV.
Sony’s Vaio range of computers will continue to be updated with more entertainment feature and new designs that fit with consumers’ needs and increasing mobility. At CES, Sony will be demonstrating new technologies and prototypes for a range of technologies including glasses-free 3D.
In the smartphone space, the Xperia brand has done reasonably well, but increasing the smartphone share in North America is now one of Sony’s highest priorities. Sony Ericsson will be subsumed into Sony Mobile Communications and all new phones will carry Sony branding. The latest addition to the Xperia line-up is the Xperia ion, Sony’s first LTE smartphone coming with an HD 720p display and aluminium body. Also new is the Xperia S which comes with 3D image capture.
On the imaging front, no less than 13 new Handycam camcorders are being unveiled. A new image stabilisation system called Balanced Optical Steady Shot has been developed that controls the complete optical path from lens to sensor as a single floating unit. This reduces handshake blur by up to 13 times compared to the previous models. There’s a new camcorder model with a built-in video projector that has improved brightness and enhanced audio. The trusty Bloggie range now has a “Live” model which will live stream HD video over a Wi-Fi connection and there’s an unboxing over at sister channel TPN.tv. Of course, Sony has a bunch of new Cybershot digital still cameras.
Finally, it wouldn’t be CES if Sony didn’t announce a Walkman or two. The new Z series of MP3 players comes with an application interface and connectivity to both Sony’s Music Unlimited and the Android Market. Content can be played from Z series devices either wirelessly using DLNA or via HDMI to Bravia TVs. To further improve the audio experience, no less than eleven new Balanced Armature earbud-style headphones are now available as well.
That’s it – a quick overview of the products on show at CES by Sony and they all look like fun.
Miro
player market. Surely Apple is not the only company with innovative ideas. What are the keys to innovation? Finding a need and filling it. Finding a problem and solving it. Finding a market that is untouched or with room to grow. Innovation is more than copying the features of a competitor and adding a slight twist. Have we reached the end of innovation in this market? What more can be added to the music, video, wifi, phone, recording, and camera gadgets?
