The smartphone is a concept and an evolving device that has been around for a few years, though until now mass consumer adoption has been slow.
The introduction of the iPhone in June 2007 marked a radical improvement in smartphone interface design, usability and device capabilities. The iPhone caused a big upheaval in the then somewhat sleepy cell phone market. Even though the iPhone was an instant hit and unquestionably successful product, Apple’s choice of tying the iPhone exclusively to AT&T in the United States likely slowed the pace of faster smartphone adoption. In a way, this slowing of smartphone adoption has been good because it has allowed carriers to beef up their networks in the interim.
Google entered the smartphone market announcing Android in November of 2007. Initial implementations of Android-powered devices demonstrated promise, but it has taken a while for Android itself to be improved, and smartphone manufacturers such as HTC and Motorola to come up with highly-desirable devices that take full advantage of Android’s evolving and and advanced features and capabilities.
We are now in July of 2010. The iPhone 4 has been introduced. Alongside the iPhone 4, highly-desirable and functional devices such as the HTC Evo 4G, Droid Incredible , Droid X, and other Android-powered devices have either arrived or are shortly to come on the market. Now there’s suddenly a new problem – all of these devices are in short supply, and manufacturers such as HTC are scrambling to ramp up production to meet the demand that seemed to come out of nowhere.
Where did all of this smartphone demand come from? There are several pieces of the marketplace puzzle that have finally come together all at the same time. The new smartphone devices are finally at a point where they are highly usable. Multiple competing cell networks are finally at a point where data connectivity and speed make them usable. Also, millions of consumers over the past few years have become intimately familiar with “dumb” phone models that have had smartphone-like features embedded into them, such as integrated cameras, limited Internet browsing, gaming, text messaging and GPS functionality. They make regular use of these features, and are ready to move up to better devices with larger screens.
The smartphone has reached critical mass and is ready to continue the march towards maturation. Smartphones are becoming a very mainstream product. People who a few years ago would have never considered any phone labeled with the smartphone moniker are now readily embracing the new devices.
As a result of this mass consumer adoption of the smartphone that’s now underway, the market for highly-specialized smartphone apps will continue to explode to a degree in the future we might consider surprising even today. Multiple millions of consumers have millions of different needs and expectations. This exploding smartphone app market lends itself to the development of highly specialized niche applications.
Virtually any type of personal or industrial use a computer can be put to can likely also be done with a specialized app running on a modern smartphone. One tiny example of this is already in use is the area of automotive diagnostics. For many years, automotive technicians have used laptop computers in conjunction with special software connected via a cable to an automotive diagnostic port to onboard vehicle computers. Such software already exists for the iPhone to be used in place of a laptop computer, able to replace the cable connection with a Bluetooth connection. Imagine this realized potential multiplied a million times and you catch a glimpse of the future potential for smartphone apps and the uses these devices can and will be put to.
