Sococo is a virtual office space for distributed teams, teleworkers and road-warriors that uses real-world metaphors to make them feel like they’re in the office. Andy gets face-to-face with CEO Chris Wheeler at CES 2012 Showstoppers.

As you can see from the screenshot above, Sococo creates a virtual world that is analogous to a workplace, with conference rooms, team rooms, personal offices, cubicles - I imagine there’s even a water cooler. Small avatars then represent colleagues and their activities, so if some of them are having an (online) meeting, they’ll be located in a conference room. If someone doesn’t want to be disturbed, they can close their office door, complete with sound effect!
Sococo has other collaboration tools, such as screen sharing, but even the simple office space representation makes people feel much more included and part of a team.
Interview by Andy McCaskey of SDR News and RV News Net.
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I just finished listening to the unabridged Audible audio book version of “The Man Who Lied To His Laptop” by Clifford Nass and Corina Yen.
Similarly, BMW had a big problem with male German car owners complaining loudly about the integrated BMW GPS units. It turns out that German men objected over and over again to BMW’s help line that the BMW GPS units came equipped with a female voice, and that just wouldn’t do, because it just wasn’t “right” to take driving directions from a female voice. “Knowing” that mostly male engineers had developed it wasn’t enough to eliminate the problem.
Most households in America are now starting to see more than one computer in them. Today my kids share a single PC, and as they get older I am sure each will have to have their own. My wife and I each have laptops. Not to mention the desktop machine I use for show production. A road trip earlier in the year caused me to have an extra laptop that the wife uses, but before she went house mobile she had her own desktop machine.





